They say that you never get a second chance to make a first impression, and when it comes to recruiting top talent to grow your recruitment organisation it’s never been more important.
If you’re struggling to hire, you may have noticed that the talent just isn't there to facilitate the growth that many other businesses are experiencing. That’s where your Employee Value Proposition (EVP) comes in.
Your EVP is a vital building block of your employer brand. It’s the WHY to your employer brand’s WHAT and HOW.
The good news is that an EVP will already exist within your organisation but may not yet have been formally explored.
Let’s take a more detailed look.
Your employer brand is the face your organisation shows to the world. In contrast, your EVP is the face you show your employees.
It’s what you offer your employees in return for their experience, skills and dedication.
It’s the internal spirit of your organisation, its defining qualities, and it’s the reason that your employees are proud to say they work for you.
It’s the promise you make to attract new talent and it encompasses all the rewards and benefits you offer your potential employees.
It’s the reason top talent will come and work for you and the reason they’ll stay.
Your EVP defines not only tangible things like salary and benefits or training and development, but also reflects the quality of an organisation’s leadership and the thoughtful approach it takes towards its employees. Factors such as diversity and inclusion, considerate leave allowances, and a realistic approach to a work/life balance should all be considered when developing your EVP.
There are five simple steps to create a compelling EVP:
Identify your current offer
Characterise your Ideal Employee Profile (IEP)
Assess current perceptions
Tailor it to all employees
Communicate it
These five strategic steps, or your core EVP framework, will enable you to build the tactical solutions you need to communicate your EVP. However, once you’ve created and agreed to it, the last thing you should do is rest on your laurels – an EVP is a constantly-evolving process and will need to adapt and change over time.
This is where recruitment marketing comes in.
The talent deficit is something all organisations should be focused on now in order to prevent you falling behind – your business’ ongoing sustainability and future growth depend on it.
Our aim is simple – we’ll work with your internal talent manager to evaluate and monitor your tactical delivery in order to attract potential talent to come and work for you, and use your EVP as a major selling point.
Contact Marmalade Marketing today on hello@marmalademarketing.co.uk, or call us on 0161 637 7244. Alternatively, you can find the links to our social channels here.