4 min read
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Claudia De la Cruz: 15-Aug-2025 08:35:25
Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus on high-value accounts. Rather than casting a wide net, ABM targets specific companies, tailoring...
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7 min read
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Jo Perrotta: 08-Aug-2025 08:35:31
Well, not quite. But it could be one day...
3 min read
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Debbie Howsam: 01-Aug-2025 13:41:57
Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning...
7 min read
Jo Perrotta: 23-Jul-2025 10:47:15
The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...
4 min read
Paul Rawson: 16-Jul-2025 15:12:03
Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...
4 min read
Jo Perrotta: 27-Jun-2025 13:19:54
Marmalade Marketing MD Jo Perotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...
3 min read
Claudia De la Cruz: 18-Jun-2025 11:20:37
Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.
3 min read
Jo Perrotta: 30-May-2025 11:55:45
In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...
2 min read
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Leah Brotherton: 21-May-2025 14:35:15
Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...
4 min read
Claudia De la Cruz: 08-May-2025 15:07:25
Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...
