The Marmalade Marketing Blog

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3 min read

AI, Data and the Path to Smarter Business Decisions: What We Learned from the Experts

If you're a business leader wondering how to make AI and data work for your business, not against it, then this recap’s for you. Last week's webinar brought together a brilliant panel of experts from across the data, policy, marketing and tech...

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3 min read

How to Achieve Big Marketing Wins on a Small Budget

There’s still a myth in recruitment that marketing only works if you’ve got deep pockets. But the trust is, big impact doesn’t have to mean big spend.

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4 min read

Using Intent Data in Recruitment to Target Clients Before They Start Hiring

Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...

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2 min read

Hyper-Personalisation in Recruitment Marketing

Recruitment Marketing has moved beyond just posting job ads and hoping for the best. Candidates expect a personalised experience, and if you’re still...

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6 min read

AI Overwhelm and How to Tackle it in Recruitment Marketing

It’s all too easy - in the current climate - to become laser-focused on supercharging your business using the power of AI. This is likely with a view...

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3 min read

Marmalade Marketing’s Top 25 AI Business Megatrends for 2025

Our guide to the top 25 AI recruitment marketing megatrends for your business in 2025 outlined what’s in store for our amazing industry and all that...

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6 min read

25 AI Recruitment Marketing Trends for 2025: How Your Business Can Take Advantage

Marmalade Marketing’s 25 AI Recruitment Marketing Megatrends for 2025:

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3 min read

Welcome to Marmalade Marketing’s 25 AI Recruitment Megatrends for 2025

We unveil our brand spanking new guide: Welcome to Marmalade Marketing’s 25 AI Recruitment Megatrends for 2025 At Marmalade Marketing, we were happy...

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3 min read

Why Candidate Impact Reports Are Your Best Marketing Tool ‌‌

As an Account Director at Marmalade Marketing, I’ve seen first-hand how recruitment marketing is evolving. We work in a sector where trust,...

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4 min read

2024 Marketing Trends on the Naughty List: A Cautionary Tale

As the festive season approaches, the team at Toast Towers are reflecting on the year and looking ahead to what will spark the most engagement and...

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