The Marmalade Marketing Blog

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4 min read

Turn Up the Volume on Your Business: Sonic Identity and the Power of Your Brand Voice

It's widely known that brands have long relied on and harnessed visual aids to help boost their reputations and connect with their audiences on a deeper level in the ever-evolving work of marketing. Examples of this include the well-crafted written...

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3 min read

How to Use LinkedIn’s 2024 Updates to Your Advantage in 2025

As we near 2025, LinkedIn has given us an impressive line-up of new features and updates over the past year, and if you’re serious about making the...

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3 min read

How to Make Your Brand Stand Out in 2025

As we hurtle towards 2025, it’s more important than ever for brands to make an impact. With competition heating up and customer attention spans...

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4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

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3 min read

It’s Time To Blow Up Your Tech Stack & Start Wrapping!

If you’re looking to maximise your marketing ROI, then take a long hard look at your tech stack. Dig out those dusty tech contracts, understand what...

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4 min read

Maximise Your Recruitment Marketing with an Omni-Channel Approach

As if you hadn’t noticed, B2B marketing is getting tougher. A recent Gartner CMO survey revealed a concerning trend: marketing budgets are shrinking,...

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3 min read

The Salary Survey: A Powerful Tool for Recruitment Consultants to Drive New Business

As a recruitment consultant, you know the challenges of breaking through the noise and reaching decision-makers. It’s often difficult to get past the...

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4 min read

Unlocking the Hidden Value in Your Recruitment CRM by Managing Data Effectively

Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....

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3 min read

Aligning Marketing and Sales for Greater Success - Get Marketing Tighter With Sales in Recruitment.

Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...

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4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...

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