3 min read
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Jo Perrotta: 21-Oct-2024 16:08:49
If you’re looking to maximise your marketing ROI, then take a long hard look at your tech stack. Dig out those dusty tech contracts, understand what you’ve bought, why you bought it in the first place and ask yourself, ‘is it creating the solutions...
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4 min read
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Debbie Howsam: 16-Oct-2024 15:30:07
As if you hadn’t noticed, B2B marketing is getting tougher. A recent Gartner CMO survey revealed a concerning trend: marketing budgets are shrinking,...
3 min read
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Leah Brotherton: 02-Oct-2024 15:34:38
As a recruitment consultant, you know the challenges of breaking through the noise and reaching decision-makers. It’s often difficult to get past the...
4 min read
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Claudia De la Cruz: 17-Sep-2024 16:19:01
Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....
3 min read
Paul Rawson: 30-Aug-2024 11:40:46
Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...
4 min read
Jo Perrotta: 31-Jul-2024 16:53:35
The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...
6 min read
Jo Perrotta: 24-Jul-2024 14:59:07
Across the fast-paced technology landscape, AI is a force to be reckoned with, especially within the workplace. The rapid adoption of AI in various...
4 min read
Claudia De la Cruz: 10-Jul-2024 10:39:39
In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...
4 min read
Jo Perrotta: 03-Jul-2024 10:05:22
In the past 12 months, the rapid expansion of AI across various aspects of our lives, both personal and professional, has significantly influenced...
2 min read
Jo Perrotta: 12-Jun-2024 12:11:21
Welcome back to our final blog in the series on the Three Cs of successful recruitment marketing. Having explored how to effectively connect with...
