3 min read
How Do You Measure Physical ABM?
Paul Rawson: 17-Mar-2026 10:54:33
A few weeks ago, I wrote about why physical ABM works so well in recruitment.
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Paul Rawson: 17-Mar-2026 10:54:33
4 min read
False Confidence: The Hidden Risk of AI-Generated Expertise
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Jo Perrotta: 04-Mar-2026 15:22:39
There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.
2 min read
7 Reasons Physical ABM Works (Especially in Recruitment)
Paul Rawson: 26-Feb-2026 08:57:27
It’s easy to default to digital.
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3 min read
Ten Years In: What Building a Business Really Teaches You
Jo Perrotta: 18-Feb-2026 11:05:13
This month, Marmalade Marketing turns ten.
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5 min read
We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search
Jo Perrotta: 29-Jan-2026 09:52:10
OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...
3 min read
What Top-Performing Recruitment Agencies Do Differently With Events
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Debbie Howsam: 15-Jan-2026 16:24:42
There’s a certain kind of optimism that kicks in during January. You’ve got the best of intentions. You’re going to do things properly this year, not...
7 min read
From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)
Jo Perrotta: 03-Dec-2025 11:00:00
For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...
5 min read
The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy
Jo Perrotta: 31-Oct-2025 11:50:25
AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...
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4 min read
Podcasts as a Marketing Tool for Growth-Focused Recruitment Businesses
Debbie Howsam: 22-Oct-2025 14:08:55
Podcasts offer a unique platform for reaching out to potential clients and candidates, providing a medium for in-depth discussions and engagement...
3 min read
Our MD Leads Way in Forging AI Policy With Power To Unlock Massive Growth for Thousands of UK SMEs
Marmalade Marketing: 17-Oct-2025 15:02:59
Our MD Jo Perrotta, recently attended a dynamic 12-hour AI themed Hackathon which culminated in a visit to Number 10 Downing Street last December....