4 min read
How Do You Measure AI in Marketing?
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Jo Perrotta: 23-Apr-2026 08:41:01
AI may make marketing feel faster, but it is by no means a shortcut to better results.
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Jo Perrotta: 23-Apr-2026 08:41:01
3 min read
Perception vs. Reality: The Real Cost of AI
Jo Perrotta: 13-Apr-2026 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
3 min read
Lessons We’ve Learned Working with Growing Recruitment Agencies
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Leah Brotherton: 10-Apr-2026 12:49:18
Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.
3 min read
How Do You Measure Physical ABM?
Paul Rawson: 17-Mar-2026 10:54:33
A few weeks ago, I wrote about why physical ABM works so well in recruitment.
4 min read
False Confidence: The Hidden Risk of AI-Generated Expertise
Jo Perrotta: 04-Mar-2026 15:22:39
There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.
2 min read
7 Reasons Physical ABM Works (Especially in Recruitment)
Paul Rawson: 26-Feb-2026 08:57:27
It’s easy to default to digital.
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3 min read
Ten Years In: What Building a Business Really Teaches You
Jo Perrotta: 18-Feb-2026 11:05:13
This month, Marmalade Marketing turns ten.
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5 min read
We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search
Jo Perrotta: 29-Jan-2026 09:52:10
OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...
3 min read
What Top-Performing Recruitment Agencies Do Differently With Events
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Debbie Howsam: 15-Jan-2026 16:24:42
There’s a certain kind of optimism that kicks in during January. You’ve got the best of intentions. You’re going to do things properly this year, not...
7 min read
From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)
Jo Perrotta: 03-Dec-2025 11:00:00
For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...