The Marmalade Marketing Blog

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4 min read

How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs

Marmalade Marketing MD Jo Perotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides procurement software, and Rana Harvey, founder and MD of online homeware retailer Monster Group are...

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3 min read

How to Monetise Your Recruitment CRM: Turn Dormant Data into Active Revenue

Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.

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3 min read

Reclaiming Your Voice: Brand Storytelling in the Age of AI

In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...

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2 min read

How to Make Referral Programmes Your Secret Weapon

Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...

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4 min read

Why Marketing Automation is Essential for Recruitment Agencies

Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...

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2 min read

How User-Generated Content Turns Customers into Your Best Marketers

User-generated content (UGC) is quickly becoming one of the most powerful tools in a marketer’s toolkit. More and more of our clients are asking the...

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7 min read

AI Joyriding - A Wake-Up Call to Set Guardrails Before Hitting Scale

We all know that the AI revolution has well and truly arrived. From ChatGPT writing emails in seconds to Canva’s Magic Studio creating social content...

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3 min read

AI, Data and the Path to Smarter Business Decisions: What We Learned from the Experts

If you're a business leader wondering how to make AI and data work for your business, not against it, then this recap’s for you. Last week's webinar...

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3 min read

How to Achieve Big Marketing Wins on a Small Budget

There’s still a myth in recruitment that marketing only works if you’ve got deep pockets. But the trust is, big impact doesn’t have to mean big spend.

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4 min read

Using Intent Data in Recruitment to Target Clients Before They Start Hiring

Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...

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