The Marmalade Marketing Blog

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3 min read

Why Candidate Impact Reports Are Your Best Marketing Tool ‌‌

As an Account Director at Marmalade Marketing, I’ve seen first-hand how recruitment marketing is evolving. We work in a sector where trust, authenticity, and credibility matter more than ever. It’s not about how many CVs you send or how fast your...

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4 min read

2024 Marketing Trends on the Naughty List: A Cautionary Tale

As the festive season approaches, the team at Toast Towers are reflecting on the year and looking ahead to what will spark the most engagement and...

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3 min read

How to Measure the Success of Multi-Channel Campaigns in Recruitment

Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...

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4 min read

What Marketing Trends Will Grow in 2025?

As 2025 approaches, marketing continues to have a bigger impact in recruitment, and the pace of change and disruption will not slow down. We wanted...

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4 min read

Why Storytelling and Case Studies Are Recruitment Marketing Supertools

At Marmalade, whenever we onboard a new client, we make it our mission to ‘get under the hood’ of their business. During this process, we often hear...

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7 min read

The Future Sounds Promising: How Sonic Identity Can Empower Your Brand’s Diversity and Inclusivity Efforts

In our last article, we talked about how brands are increasingly using sound - by adopting a sonic identity - to forge a unique voice and footprint....

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4 min read

Turn Up the Volume on Your Business: Sonic Identity and the Power of Your Brand Voice

It's widely known that brands have long relied on and harnessed visual aids to help boost their reputations and connect with their audiences on a...

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3 min read

How to Use LinkedIn’s 2024 Updates to Your Advantage in 2025

As we near 2025, LinkedIn has given us an impressive line-up of new features and updates over the past year, and if you’re serious about making the...

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3 min read

How to Make Your Brand Stand Out in 2025

As we hurtle towards 2025, it’s more important than ever for brands to make an impact. With competition heating up and customer attention spans...

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4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

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