The Marmalade Marketing Blog

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3 min read

Reclaiming Your Voice: Brand Storytelling in the Age of AI

In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it back. After diving into tools like ChatGPT for speed, ease and convenience, many brands are...

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2 min read

How to Make Referral Programmes Your Secret Weapon

Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...

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4 min read

Why Marketing Automation is Essential for Recruitment Agencies

Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...

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2 min read

How User-Generated Content Turns Customers into Your Best Marketers

User-generated content (UGC) is quickly becoming one of the most powerful tools in a marketer’s toolkit. More and more of our clients are asking the...

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7 min read

AI Joyriding - A Wake-Up Call to Set Guardrails Before Hitting Scale

We all know that the AI revolution has well and truly arrived. From ChatGPT writing emails in seconds to Canva’s Magic Studio creating social content...

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3 min read

AI, Data and the Path to Smarter Business Decisions: What We Learned from the Experts

If you're a business leader wondering how to make AI and data work for your business, not against it, then this recap’s for you. Last week's webinar...

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3 min read

How to Achieve Big Marketing Wins on a Small Budget

There’s still a myth in recruitment that marketing only works if you’ve got deep pockets. But the trust is, big impact doesn’t have to mean big spend.

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4 min read

Using Intent Data in Recruitment to Target Clients Before They Start Hiring

Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...

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2 min read

Hyper-Personalisation in Recruitment Marketing

Recruitment Marketing has moved beyond just posting job ads and hoping for the best. Candidates expect a personalised experience, and if you’re still...

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6 min read

AI Overwhelm and How to Tackle it in Recruitment Marketing

It’s all too easy - in the current climate - to become laser-focused on supercharging your business using the power of AI. This is likely with a view...

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