The Marmalade Marketing Blog

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7 min read

AI, the silver bullet we've all been waiting for?

Well, not quite. But it could be one day...

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3 min read

The Right Content Gets Results - but Only if It’s Built Properly

Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning...

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7 min read

The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack

The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...

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4 min read

Transforming Your Candidate Pool into an Engaged Community

Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...

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4 min read

How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs

Marmalade Marketing MD Jo Perotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...

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3 min read

How to Monetise Your Recruitment CRM: Turn Dormant Data into Active Revenue

Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.

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3 min read

Reclaiming Your Voice: Brand Storytelling in the Age of AI

In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...

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2 min read

How to Make Referral Programmes Your Secret Weapon

Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...

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4 min read

Why Marketing Automation is Essential for Recruitment Agencies

Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...

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2 min read

How User-Generated Content Turns Customers into Your Best Marketers

User-generated content (UGC) is quickly becoming one of the most powerful tools in a marketer’s toolkit. More and more of our clients are asking the...

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