Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

6 min read

SEO Is Not Dead - But Your Website Has a New Job

Jo Perrotta: 08-May-2026 11:36:20

Having worked in marketing for the best part of 25 years, I can’t begin to count how many times I’ve had the conversation with business leaders around SEO.

4 min read

What AI Is Really Doing to Brand Sentiment

Jo Perrotta: 30-Apr-2026 17:00:24

First off - what actually is brand sentiment? In simple terms, it is how people feel about your brand. Not whether they have seen it, but whether...

4 min read

How Do You Measure AI in Marketing?

Jo Perrotta: 23-Apr-2026 08:41:01

AI may make marketing feel faster, but it is by no means a shortcut to better results.

3 min read

Perception vs. Reality: The Real Cost of AI

Jo Perrotta: 13-Apr-2026 15:05:16

One of the easiest assumptions to make about AI is that it is cheap.

4 min read

False Confidence: The Hidden Risk of AI-Generated Expertise

Jo Perrotta: 04-Mar-2026 15:22:39

There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.

3 min read

Ten Years In: What Building a Business Really Teaches You

Jo Perrotta: 18-Feb-2026 11:05:13

This month, Marmalade Marketing turns ten.

5 min read

We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search

Jo Perrotta: 29-Jan-2026 09:52:10

OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...

7 min read

From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)

Jo Perrotta: 03-Dec-2025 11:00:00

For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...

5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

Jo Perrotta: 31-Oct-2025 11:50:25

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...

3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

Jo Perrotta: 26-Sep-2025 08:35:22

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

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