3 min read
Perception vs. Reality: The Real Cost of AI
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Jo Perrotta: 13-Apr-2026 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
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Jo Perrotta: 13-Apr-2026 15:05:16
4 min read
False Confidence: The Hidden Risk of AI-Generated Expertise
Jo Perrotta: 04-Mar-2026 15:22:39
There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.
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3 min read
Ten Years In: What Building a Business Really Teaches You
Jo Perrotta: 18-Feb-2026 11:05:13
This month, Marmalade Marketing turns ten.
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5 min read
We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search
Jo Perrotta: 29-Jan-2026 09:52:10
OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...
7 min read
From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)
Jo Perrotta: 03-Dec-2025 11:00:00
For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...
5 min read
The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy
Jo Perrotta: 31-Oct-2025 11:50:25
AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...
3 min read
AI Joyriding: The Pros, Cons and Guardrails We Need
Jo Perrotta: 26-Sep-2025 08:35:22
The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...
7 min read
AI, the Silver Bullet We've All Been Waiting For?
Jo Perrotta: 08-Aug-2025 08:35:31
Well, not quite. But it could be one day...
7 min read
The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack
Jo Perrotta: 23-Jul-2025 10:47:15
The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...
4 min read
How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs
Jo Perrotta: 27-Jun-2025 13:19:54
Marmalade Marketing MD Jo Perrotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...