Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have far-reaching implications for recruitment businesses using AI, both within and outside the EU. This...

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6 min read

Part Two: The New Skills and Developments Emerging From AI and How the World of Work Can Leverage Them

Across the fast-paced technology landscape, AI is a force to be reckoned with, especially within the workplace. The rapid adoption of AI in various...

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4 min read

Part One: AI Is Gathering Pace, but How Will This Impact the Global Economy and Wider Workforce?

In the past 12 months, the rapid expansion of AI across various aspects of our lives, both personal and professional, has significantly influenced...

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2 min read

Three C's of Recruitment Marketing: Part Three

Welcome back to our final blog in the series on the Three Cs of successful recruitment marketing. Having explored how to effectively connect with...

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2 min read

Three C's of Recruitment Marketing: Part Two

Welcome back to our blog series on the Three Cs of successful recruitment marketing. After exploring effective strategies for engaging potential...

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3 min read

Three Cs of Recruitment Marketing: Part One

Welcome to our blog series on the Three Cs of successful recruitment marketing: Client, Candidate, and Colleague. In this series, we will explore how...

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3 min read

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data...

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Man sat looking at computure screen

3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

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Woman sat at computer smiling

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

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Coffee and a mobile phone

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

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