6 min read
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Jo Perrotta: 30 Jul 2026, 11:31:21
I know we’ve all spent years drawing funnels. If you’re in marketing or sales, top of funnel, middle of the funnel and bottom of the funnel will have followed you throughout your career, lingering longer than the smell of fish left in the office...
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5 min read
Jo Perrotta: 2 Jul 2026, 13:01:49
Over the past two years, artificial intelligence has evolved from a technology trend into a boardroom discussion. Business owners, managing directors...
6 min read
Jo Perrotta: 26 Jun 2026, 11:51:42
Long before AI crept into boardrooms and business plans, I’d been loudly proclaiming to pretty much anyone who would listen that a logo is not a...
4 min read
Jo Perrotta: 20 May 2026, 09:54:38
When using AI, speed does not always equal efficiency or quality.
6 min read
Jo Perrotta: 8 May 2026, 11:36:20
Having worked in marketing for the best part of 25 years, I can’t begin to count how many times I’ve had the conversation with business leaders...
4 min read
Jo Perrotta: 30 Apr 2026, 17:00:24
First off - what actually is brand sentiment? In simple terms, it is how people feel about your brand. Not whether they have seen it, but whether...
4 min read
Jo Perrotta: 23 Apr 2026, 08:41:01
AI may make marketing feel faster, but it is by no means a shortcut to better results.
3 min read
Jo Perrotta: 13 Apr 2026, 15:05:16
One of the easiest assumptions to make about AI is that it is cheap.
4 min read
Jo Perrotta: 4 Mar 2026, 15:22:39
There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.
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3 min read
Jo Perrotta: 18 Feb 2026, 11:05:13
This month, Marmalade Marketing turns ten.
