Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

Jo Perrotta: 31-Jul-2024 16:53:35

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have far-reaching implications for recruitment businesses using AI, both within and outside the EU. This...

6 min read

Part Two: The New Skills and Developments Emerging From AI and How the World of Work Can Leverage Them

Jo Perrotta: 24-Jul-2024 14:59:07

Across the fast-paced technology landscape, AI is a force to be reckoned with, especially within the workplace. The rapid adoption of AI in various...

Recruitment Marketing

4 min read

Part One: AI Is Gathering Pace, but How Will This Impact the Global Economy and Wider Workforce?

Jo Perrotta: 03-Jul-2024 10:05:22

In the past 12 months, the rapid expansion of AI across various aspects of our lives, both personal and professional, has significantly influenced...

Recruitment Marketing

2 min read

Three C's of Recruitment Marketing: Part Three

Jo Perrotta: 12-Jun-2024 12:11:21

Welcome back to our final blog in the series on the Three Cs of successful recruitment marketing. Having explored how to effectively connect with...

Recruitment Marketing

2 min read

Three C's of Recruitment Marketing: Part Two

Jo Perrotta: 03-Jun-2024 10:41:32

Welcome back to our blog series on the Three Cs of successful recruitment marketing. After exploring effective strategies for engaging potential...

Recruitment Marketing

3 min read

Three Cs of Recruitment Marketing: Part One

Jo Perrotta: 17-May-2024 10:56:00

Welcome to our blog series on the Three Cs of successful recruitment marketing: Client, Candidate, and Colleague. In this series, we will explore how...

Recruitment Marketing

3 min read

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Jo Perrotta: 10-Apr-2024 10:50:34

Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data...

Recruitment Marketing

3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Jo Perrotta: 05-Jan-2024 09:41:53

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

Marketing Technology Brand

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Jo Perrotta: 23-Oct-2023 13:54:59

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

Jo Perrotta: 19-Oct-2023 11:55:00

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

Recruitment Marketing

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Jo Perrotta

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

Part Two: The New Skills and Developments Emerging From AI and How the World of Work Can Leverage Them

Part One: AI Is Gathering Pace, but How Will This Impact the Global Economy and Wider Workforce?

Three C's of Recruitment Marketing: Part Three

Three C's of Recruitment Marketing: Part Two

Three Cs of Recruitment Marketing: Part One

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

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