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Jo Perrotta: 10-Apr-2024 10:50:34
Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data privacy regulations, our hyper-connected society has grown weary of megaphone marketing and...
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Jo Perrotta: 05-Jan-2024 09:41:53
Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...
4 min read
Jo Perrotta: 23-Oct-2023 13:54:59
Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.
1 min read
Jo Perrotta: 19-Oct-2023 11:55:00
In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...
5 min read
Jo Perrotta: 16-Oct-2023 11:21:26
Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.
4 min read
Jo Perrotta: 11-Oct-2023 14:30:11
Understanding the nuances between different marketing strategies is crucial for growing your business effectively.
4 min read
Jo Perrotta: 25-Jul-2023 10:38:57
We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.
3 min read
Jo Perrotta: 07-Jun-2023 10:07:49
You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good...
4 min read
Jo Perrotta: 07-Jun-2023 10:07:13
You’ve made the decision to start measuring MROI, you’ve overcome the blockers mentioned in our last blog but what’s next and how to get started with...
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Jo Perrotta: 07-Jun-2023 10:06:37
The walls are closing in on ChatGPT. Or was that Wall Street? Less than six months after ChatGPT entered the scene and blew our primitive brains with...
