Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

From SEO to GEO: How AI Is Rewriting B2B Marketing

Jo Perrotta: 6 Nov 2026, 13:23:42

Generative Engine Optimisation, or GEO, is the practice of making your brand and content easier for AI-powered search tools to understand, retrieve and reference in generated answers.

SEO GEO AEO

10 min read

What Does a B2B Marketing Retainer Actually Include?

Jo Perrotta: 20 Oct 2026, 16:03:14

A B2B marketing retainer is an ongoing agreement where a business pays a marketing agency a regular monthly fee for an agreed level of strategic and...

B2B

6 min read

AI Is Fast Food for the Brain, and We’re Supersizing It.

Jo Perrotta: 23 Sept 2026, 14:47:48

Most of us love a bit of fast food. It’s convenient, it solves a problem quickly, and sometimes is just what you fancy (especially on a late night...

2 min read

Why Speed to Revenue Is Now a Recruitment Growth Problem

Jo Perrotta: 22 Sept 2026, 14:43:52

Recruitment businesses still make money because good consultants are good with people. An obvious statement, I know. But it’s the part that gets lost...

Recruitment Marketing

6 min read

The New Playground of Marketing (Why Content Is Not a Competitive Advantage)

Jo Perrotta: 30 Jul 2026, 11:31:21

I know we’ve all spent years drawing funnels. If you’re in marketing or sales, top of funnel, middle of the funnel and bottom of the funnel will have...

Marketing Strategy AI B2B

5 min read

Which AI Answer Engine Is Right for Your Business? A Practical Guide for Business Leaders

Jo Perrotta: 2 Jul 2026, 13:01:49

Over the past two years, artificial intelligence has evolved from a technology trend into a boardroom discussion. Business owners, managing directors...

AI B2B