- Case Study -
A Brand Evolution For Unilink:
A Leading Tech Innovator
Unilink's Journey with Marmalade Marketing
Unilink, a long-standing tech provider for justice and public sector services, came to us with a clear goal: refresh the brand without losing the legacy.
But this wasn’t just a visual tidy-up. Their identity had become inconsistent across platforms, collateral and teams. Messaging didn’t feel joined up.
Design assets were disjointed. With several major events looming, they needed to bring everything into line and quickly. The mission? Re-energise the brand and give it the clarity, confidence and cohesion it deserves.
Our Approach
Over six months, we took Unilink through a full brand transformation - working in agile sprints to blend strategy, creative and delivery.
From messaging to visuals, website to events, every touchpoint got the Marmalade treatment.
Sprints 1 & 2: Strategic Brand Reset (Months 1-3)
The foundation of any transformation is strategy.
In the first three months, we got the building blocks right:
• Logo refinement
We evolved the existing logo, keeping brand recognition intact while modernising the look.
• Visual identity system
A full design toolkit for digital and print, including updated colours, fonts and iconography.
• Messaging & tone of voice
Clearer, sharper and more human. Unilink now sounds like the expert it is.
• Brand guidelines
Easy-to-follow rules to keep everything consistent, wherever the brand shows up.
Website Transformation (Months 1-6)
We rebuilt the digital experience to match the new brand standards:
• Content overhaul
Every word reauthored to reflect the new tone: confident, credible, and easy to understand.
• Template consultancy
Helped define a structure that’s great for users and search engines.
• End-to-end build
Managed everything from wireframes to final launch.
• SEO best practice
Redirects and on-page improvements to protect and build domain strength.
• Homepage animation
A slick, engaging logo animation to bring the new identity to life.
Event & Marketing Collateral
With major conferences and industry events ahead, we created a suite of high-impact assets to bring the refreshed brand to life in person:
• Branded collateral
Flyers, business cards (complete with QR codes), tablecloths and digital backgrounds.
• Event content
Speaker bios and pitch decks, written to feel polished and punchy.
• Stand designs
Eye-catching, on-brand setups for 3x3 and 3x4 footprints.
• Animated Video
Short, stats-led and built for screens - perfect for exhibition loops.
• Post-event emails
On-brand follow-ups designed to keep conversations going.
The Results
Unilink now has a brand that reflects the business it is today - modern, professional, and ready to scale.
The new identity has brought consistency across every channel, energised internal teams, and made a strong impression with stakeholders and prospects. With a clearer voice and sharper visuals, Unilink stands out in a competitive space, online, on stands, and everywhere in between.
I just wanted to take a moment to emphasise how crucial it is for Unilink to have your fantastic team at Marmalade Marketing onboard. We are truly excited about the potential of our collaboration. Looking forward to working together and the application of professional marketing, making a positive impact!