The Growth Bites Podcast
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The Growth Bites Podcast

Latest Episode

Guest: Michael Halpin

In this episode of Growth Bites, Jo sits down with Michael Halpin, Head of Global Marketing at Recite Me, to explore the business-critical topic of accessibility in recruitment. With the European Accessibility Act (EAA) coming into force in June 2025, many recruitment agencies are still unsure about what’s required, where to begin, or how this will affect their candidate experience. Michael breaks it all down clearly, offering both strategic insight and practical next steps.

He explains what the EAA actually means for UK-based recruitment businesses (even post-Brexit) and why it’s vital to start planning now. The conversation touches on how inclusive digital experiences can open up candidate pools, boost SEO, and build brand trust, making accessibility a commercial win as well as a compliance need.

Michael also shares real-world examples and easy actions teams can take today, including how to audit your website, improve user journeys, and make content accessible without overloading internal teams. He highlights common pitfalls, the importance of accessible ATS systems, and how small changes can lead to major improvements in candidate experience and conversion rates.

If you’re a marketing lead, agency founder, or ops specialist looking to get ahead of the deadline and make your brand more inclusive in the process, this episode is a great place to start.

 

 

Listen to the full episode here.

 

About the Podcast

Welcome to the Growth Bites Podcast, where our very own, Jo Perrotta, sits down for some heart-to-heart chats with industry leaders, as they share lessons, learnings and laughs (the new ‘live laugh love’).

Join Jo as she uncovers the secrets of their success, one growth bite at a time. From the vast potential of marketing technology to the trials and tribulations of business leadership. Grab a cuppa and listen up, you don’t want to miss this.

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Meet the Host

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Jo Perrotta

Managing Director, Marmalade Marketing

Founder and Managing Director of Marmalade Marketing, Jo Perrotta is a powerhouse in building and executing marketing strategies for businesses in recruitment and beyond. With an extensive track record spanning over 20 years, Jo has done and seen it all. In her previous roles, from Marketing Manager in the charity sector to Head of Marketing for an international recruitment business, she has built marketing functions from the ground up - and has the battle scars to prove it. Spearheading Marmalade Marketing into its 7th year, Jo’s on a mission to shape how technology and creativity revolutionise revenue-generating marketing.On the Growth Bites podcast, Jo gets to the warts-and-all details with directors, owners and founders on what it takes to scale a business for success.

Past Episodes 

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