The Growth Bites Podcast

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The Growth Bites Podcast

Latest Episode

Guest: Matt Comber

In this episode of Growth Bites, Jo is joined by Matt Comber, Founder and CEO of SourceFlow, and a well-known name in the recruitment tech world. With a background in both recruitment and digital, and as the former co-founder of Volcanic, Matt brings years of hard-earned experience to the conversation around websites, marketing strategy, and real performance.

They cover everything from how recruitment agencies should be measuring the ROI of their websites to what actually moves the needle when it comes to candidate attraction and client conversion. Matt shares his thoughts on template vs. custom builds, the rise of B2B in recruitment marketing, and why EVP isn’t always the silver bullet it’s made out to be.

This is a must-listen for recruitment marketers and business leaders who want their website to do more than just look good.

Listen to the full episode here.

 

About the Podcast

Welcome to the Growth Bites Podcast, where our very own, Jo Perrotta, sits down for some heart-to-heart chats with industry leaders, as they share lessons, learnings and laughs (the new ‘live laugh love’).

Join Jo as she uncovers the secrets of their success, one growth bite at a time. From the vast potential of marketing technology to the trials and tribulations of business leadership. Grab a cuppa and listen up, you don’t want to miss this.

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Meet the Host

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Jo Perrotta

Managing Director, Marmalade Marketing

Founder and Managing Director of Marmalade Marketing, Jo Perrotta is a powerhouse in building and executing marketing strategies for businesses in recruitment and beyond. With an extensive track record spanning over 20 years, Jo has done and seen it all. In her previous roles, from Marketing Manager in the charity sector to Head of Marketing for an international recruitment business, she has built marketing functions from the ground up - and has the battle scars to prove it. Spearheading Marmalade Marketing into its 7th year, Jo’s on a mission to shape how technology and creativity revolutionise revenue-generating marketing.On the Growth Bites podcast, Jo gets to the warts-and-all details with directors, owners and founders on what it takes to scale a business for success.

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