The Growth Bites Podcast

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The Growth Bites Podcast

Latest Episode

Guest: Martin Bramall

In this episode of Growth Bites, Martin Bramall from Idibu shares how recruitment businesses can improve candidate attraction, reduce admin and use technology to drive better hiring outcomes.

What you'll learn:

  • Why candidate attraction now needs a marketing mindset.
  • How to reduce recruiter admin and speed up hiring.
  • Which recruitment metrics actually matter.
  • How to introduce new technology so teams actually use it.
  • How to prepare your recruitment business for AI.

Listen to the full episode to hear Martin's insights on building a more efficient, data-driven recruitment business.

 

Listen to the full episode here.

 

About the Podcast

Welcome to the Growth Bites Podcast, where our very own, Jo Perrotta, sits down for some heart-to-heart chats with industry leaders, as they share lessons, learnings and laughs (the new ‘live laugh love’).

Join Jo as she uncovers the secrets of their success, one growth bite at a time. From the vast potential of marketing technology to the trials and tribulations of business leadership. Grab a cuppa and listen up, you don’t want to miss this.

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Meet the Host

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Jo Perrotta

Managing Director, Marmalade Marketing

Founder and Managing Director of Marmalade Marketing, Jo Perrotta is a powerhouse in building and executing marketing strategies for businesses in recruitment and beyond. With an extensive track record spanning over 20 years, Jo has done and seen it all. In her previous roles, from Marketing Manager in the charity sector to Head of Marketing for an international recruitment business, she has built marketing functions from the ground up - and has the battle scars to prove it. Spearheading Marmalade Marketing into its 10th year, Jo’s on a mission to shape how technology and creativity revolutionise revenue-generating marketing. On the Growth Bites podcast, Jo gets to the warts-and-all details with directors, owners and founders on what it takes to scale a business for success.

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