The Growth Bites Podcast
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The Growth Bites Podcast

Latest Episode

Guest: Kamal Ladwa

In this episode of Growth Bites, Jo welcomes back Kamal Ladwa, Founder and Managing Director of Syun Consulting, to talk about how AI agents are changing the way recruitment businesses use their CRM, data and technology.

Kamal explains why the real barrier to AI adoption usually isn’t the technology itself, but readiness: messy data, unclear processes and a lack of focus on where AI can genuinely create value.

Together, Jo and Kamal explore how recruitment businesses can move beyond using the CRM as a passive database and start using AI to surface buying signals, prioritise opportunities and prompt consultants to take action at the right time.

They also discuss the difference between AI copilots and genuinely agentic systems, why natural-language search could replace traditional CRM searching, and how AI could change what a recruiter’s day-to-day interface looks like over the next few years.

If you’re thinking about AI, automation, CRM optimisation or how to get more commercial value from the data you already have, this episode is packed with practical advice on where to start and what not to do.

 

 

Listen to the full episode here.

 

About the Podcast

Welcome to the Growth Bites Podcast, where our very own, Jo Perrotta, sits down for some heart-to-heart chats with industry leaders, as they share lessons, learnings and laughs (the new ‘live laugh love’).

Join Jo as she uncovers the secrets of their success, one growth bite at a time. From the vast potential of marketing technology to the trials and tribulations of business leadership. Grab a cuppa and listen up, you don’t want to miss this.

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Meet the Host

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Jo Perrotta

Managing Director, Marmalade Marketing

Founder and Managing Director of Marmalade Marketing, Jo Perrotta is a powerhouse in building and executing marketing strategies for businesses in recruitment and beyond. With an extensive track record spanning over 20 years, Jo has done and seen it all. In her previous roles, from Marketing Manager in the charity sector to Head of Marketing for an international recruitment business, she has built marketing functions from the ground up - and has the battle scars to prove it. Spearheading Marmalade Marketing into its 7th year, Jo’s on a mission to shape how technology and creativity revolutionise revenue-generating marketing.On the Growth Bites podcast, Jo gets to the warts-and-all details with directors, owners and founders on what it takes to scale a business for success.

Past Episodes 

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