The Impact of AI on Recruitment Marketing

Navigating AI in recruitment marketing can be overwhelming, yet it's crucial to understand how it is shaping the future of the sector. What role does AI play in recruitment marketing? How are recruitment businesses adopting AI? What are the benefits and challenges of integrating AI in the recruitment process? The latest report from Marmalade Marketing, 'The Impact of AI on Recruitment Marketing' answers these burning questions and more!

The Impact of AI in Recruitment

During the session, we will delve into the comprehensive report on “The Impact of AI on Recruitment Marketing” that we have recently launched, drawing insights from a survey conducted earlier this year. Our aim is to share these findings with the TRN community and spark discussions on how these results resonate with industry professionals.

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have far-reaching implications for recruitment businesses using AI, both within and outside the EU.

Part One: AI Is Gathering Pace, but How Will This Impact the Global Economy and Wider Workforce?

In the past 12 months, the rapid expansion of AI across various aspects of our lives, both personal and professional, has significantly influenced the way we live, work and do business. As we progress towards 2025 and beyond, AI will take on many substantial advancements.

Part Two: The New Skills and Developments Emerging From AI and How the World of Work Can Leverage Them

Across the fast-paced technology landscape, AI is a force to be reckoned with, especially within the workplace. The rapid adoption of AI in various industries is reshaping not only how businesses function, but also the very essence of how work is done.

AI vs The Commute: The Battle for the Most Dreaded Work Task

Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. 

However, there’s another contender recently coming for the top spot. A recent survey by Multiverse reveals a tight race, with 52% of employees suggesting AI tools have either added to their workload or done little to alleviate it.

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it started to impact their day-to-day working lives. So if 2023 was the year we all played around with Chat GPT or an equivalent, then 2024 should be the year that we master it.

The Impact of AI on Marketing Teams: Evolving Roles and Skills

It's clear that the way marketing teams operate will continue to undergo significant transformations, shaped by the advancement of automation, artificial intelligence (AI), and marketing technology (Martech). These innovations are already having an impact on how we structure marketing teams, the roles within them, and the skills required to thrive in an ever-changing environment.

The Marketer's AI Toolkit: Promises, Pitfalls and the Unavoidable Human Touch

We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems. 

The last time I explored generative AI was to report that 1,000 AI experts, tech entrepreneurs, researchers, backers and scientists signed an open letter calling on “all AI labs to immediately pause for at least six months the training of AI systems more powerful than GPT-4” for any risks they may pose to be properly studied.