- Case Study -
Driving Recruitment Success across Multiple Sectors
PRS is a specialist multi-sector recruitment agency providing permanent and temporary talent to clients across the globe.
The Challenge
PRS were facing the common challenge of attracting quality candidates in a talent shortage whilst continuing to generate client leads.
As their trusted recruitment marketing partner, our goal was to assist them in overcoming these challenges by enhancing their brand awareness, differentiating them from competitors, establishing PRS as an industry authority, and ultimately driving more traffic to their website to aid inbound enquiries and conversions.
Increase brand awareness
PRS sought to expand its brand visibility across multiple sectors and territories, ensuring that they were recognised as a go-to recruitment partner by both clients and candidates.
Differentiate from competition
With stiff competition in their core specialism Facilities Management and a focus on building their brand in Hospitality and Data Centre sectors, PRS needed to stand out by showcasing their unique value proposition and expertise in these areas.
Become an industry authority
To position PRS as industry leaders, our client aimed to established themselves as a trusted subject matter expert within each sector they serve.
Generate more client enquiries
Increasing client leads and enquiries was a primary objective for PRS, as this would directly impact their revenue and prove a return on marketing investment (MROI).
Keep candidates updated with job opportunities
Effective communication with candidates and ensuring they were consistently informed about relevant job opportunities via an alert system was crucial for PRS to attract top talent whilst ensuring their candidate database was up to date and active as possible.
Our Approach
To address these challenges and achieve the desired outcomes, we devised a comprehensive marketing strategy centred around content creation, social media engagement, targeted email automation campaigns and lead nurturing.
Content creation
We developed sector-specific blogs, focusing on industry trends, hiring tips, and utilising expert knowledge from within the business. This allowed PRS to showcase their expertise, positioning them as industry authorities and driving organic traffic to their website through an SEO topic clusters strategy.
Social media engagement
Through strategic social media management, we crafted and published a weekly sophisticated content plan across relevant platforms. By sharing engaging content, industry news and thought leadership pieces, we increased brand awareness, fostered meaningful connections with the target audience, and expanded the reach of PRS.
Targeted email automation campaigns
We implemented lead nurturing journeys through email campaigns, ensuring that clients and prospects received regular and relevant content. By providing valuable insights and harnessing relationships, we built credibility and generated interest, ultimately driving more enquiries and conversions on the website and directly for the sales team and recruitment consultant.
Our Results
Our collaboration with PRS yielded impressive results, exceeding their expectations in terms of lead generation and revenue growth.
Our efforts in enhancing brand visibility and generating client enquiries resulted in over £400,000 in revenue generation attributed to marketing for PRS over a 3 year period.
Through our strategic approach, PRS successfully increased brand awareness, differentiated themselves in a competitive market, established themselves as industry authorities, and achieved tangible results in terms of client leads and revenue generation globally.
By consistently delivering high-quality content, engaging with the target audience through social media and implementing targeted email campaigns, Marmalade Marketing provided the necessary tools and strategies to drive recruitment success across multiple sectors, providing tangible marketing ROI.
If you would like to discuss how Marmalade Marketing can support your business goals and drive recruitment success and revenue, please contact us today.