In this episode of Growth Bites, Jo is joined by Matt Comber, Founder and CEO of SourceFlow, and a well-known name in the recruitment tech world. With a background in both recruitment and digital, and as the former co-founder of Volcanic, Matt brings years of hard-earned experience to the conversation around websites, marketing strategy, and real performance.
They cover everything from how recruitment agencies should be measuring the ROI of their websites to what actually moves the needle when it comes to candidate attraction and client conversion. Matt shares his thoughts on template vs. custom builds, the rise of B2B in recruitment marketing, and why EVP isn’t always the silver bullet it’s made out to be.
This is a must-listen for recruitment marketers and business leaders who want their website to do more than just look good.
