- Case Study -
Connecting training with the outcome people really cared about
The Client
A specialist education and skills business combining professional training with recruitment support for employers within the sector.
The Challenge
The client had a strong proposition, but there was a bigger story to tell than simply promoting qualifications.
For experienced professionals considering a career change, training represented a route into a new role where they could continue using their existing sector expertise. At the same time, employers were struggling to find qualified talent.
The opportunity was to connect those two sides of the business and market the outcome, rather than just the course.
Our Approach
For one Early Years initiative, this included a targeted Facebook campaign directing experienced professionals to a dedicated landing page about becoming an assessor. We then reviewed the page, recommending clearer conversion routes for people who were interested but not yet ready to enrol, along with stronger payment messaging and social proof.
We developed a real learner story showing the complete journey from an experienced Early Years professional, through training and qualification, to securing an assessor role. That story became marketing proof of what the qualification could make possible, rather than simply another description of what the course contained.
Our Results
At the reporting point available to us, the targeted Facebook activity had generated:
0
Impressions
0
Clicks
0%
Click-through Rate
£0
Cost per Click
The campaign also drove 1,239 sessions to the dedicated landing page, from an ad spend of £245.80.