Recruitment Marketing

We're experts at both.

Unmatched Expertise

With an impressive 100 years of collective industry experience, it's safe to say that our team of experts have well and truly been around the block. We are all too familiar with the common hurdles and more importantly, we know how to leap right over them.

Are you struggling to get your brand messaging to really hit the mark? Is your content well overdue a breath of fresh air? Or perhaps your social selling efforts are falling flat?

We get it. And we've got you covered.

Employer Branding & Positioning

Transform your organisation's image into a magnetic force that attracts top talent. Craft a captivating employer brand that not only speaks of your company culture and values but paints a vivid picture of the incredible opportunities you offer.

Business Lead Generation

Through strategic and targeted campaigns, we'll be your secret weapon in generating a constant stream of high-quality leads, be it candidates or clients. Our unrivalled expertise will ensure that you effortlessly attract the perfect fit. That's the power of choosing Marmalade.

Brand Health & Awareness

With us, we'll strategically increase your visibility, crafting engaging content and maintaining consistency. Your organisation will shine brighter while staying strong and authentic, ensuring a lasting impact. Your brand's health will be in the best hands, leaving you free to focus on what you do best - connecting talent. 

 

Branding & Design

Wondering if your branding could be clearer or more impactful? Maybe you're starting from scratch and need expert guidance. The good news is that we can help with that, and more!

Our branding and design services are here to refine your brand's message and appearance, ensuring you stand out. With extensive experience in the recruitment industry, we know exactly what works. Explore how our targeted workshops, bespoke content creation, and strategic marketing can elevate your brand.

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Brand Building

Is your brand getting the recognition it deserves? Or perhaps you're looking to strengthen your presence in a crowded market. We're here to ensure that your brand doesn't just participate but dominates. 

Our brand-building services are designed to enhance visibility and influence, through strategic marketing and personalised content. From Social Media Management to SEO, we can transform your brand into a key player.

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Thought Leadership

Lead Generation

Are you finding it challenging to generate leads or convert prospects into clients? Our Lead Generation services are tailored specifically for recruitment businesses facing these exact hurdles. 

We combine expert strategies in paid advertising, business development workflows, and campaigns to dramatically improve your lead-generation process. With Marmalade, every strategy not only reaches but effectively engages your target audience, turning potential into performance.

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Social Selling Workshop

Marketing Leadership

Facing marketing challenges and not sure where to turn?

Our Marketing Leadership services strip away the hassle and cost of in-house efforts. Whether you need strategic direction from a fractional CMO, comprehensive handling of your marketing activities, or expert mentoring for your team, Marmalade Marketing has the expertise to boost your success. Leverage our 100+ years of combined experience in recruitment and marketing at a fraction of the cost of an in-house team, and start seeing results from day one.

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Thought Leadership

Marmalade Martech

Go-To-Market Services for Recruitment Businesses

Recruitment businesses are built on relationships but too many, are still held back by messy data, disconnected systems and manual processes.

CRMs are often underused or poorly structured. Marketing platforms aren't properly aligned. As a result, recruiters end up relying on memory, workarounds and inconsistent processes to drive business development.

Marmalade MarTech is designed to fix that.

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Following successful delivery when we first engaged with Marmalade, they were our first choice to further develop our marketing function. With their help, we have a much clearer direction for our marketing and an awareness of how it can be effectively leveraged to support our ambitious growth plans.
Brian Johnson
MD, Forward Role
 

Our Latest Case Studies

JAM (1)
Transforming strategic marketing and digital enablement for a specialist staffing firm in tech, defence and engineering.

JAM sought a strategic marketing partner to elevate their positioning and enhance operational delivery.

JAM required both strategic and hands-on marketing support to overcome several key challenges.

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Case Study - PRS
Driving Recruitment Success across Multiple Sectors

PRS were facing the common challenge of attracting quality candidates in a talent shortage whilst continuing to generate client leads. 

As their trusted recruitment marketing partner, our goal was to assist them in overcoming these challenges by enhancing their brand awareness, differentiating them from competitors, establishing PRS as an industry authority, and ultimately driving more traffic to their website to aid inbound enquiries and conversions. 

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Case Study - Scantec
Employee Value Proposition

Like many recruitment businesses, Scantec was struggling to find the internal talent they needed in order to keep up with client demand and fuel their further growth.

So what can a recruitment business do to differentiate itself from the competition? Scantec decided to get in touch with Marmalade Marketing, for some expert advice on developing their Employee Value Proposition (EVP). 

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Case Study - AJ
Creating and Activating a Rebrand

Guided by a mission to improve lives and contribute to the communities they serve, AJ strives to make meaningful connections between exceptional talent and forward-thinking organisations.

AJ recognised the need for a profound transformation to align their brand with their purpose and the evolving direction of their business. Their previous brand identity felt corporate and detached, and they aimed to reposition themselves with a more authentic and impactful presence in the market.

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Our Latest Insights
5 min read

How Recruitment Agencies Can Stand Out with Physical Marketing

Paul Rawson: Jul 21, 2026

While digital dominates the conversation, recruitment businesses that ignore physical marketing are missing...
4 min read

Recruitment Marketing Quick Wins That Actually Drive Growth

Leah Brotherton: Jul 9, 2026

Most recruitment agencies don’t have a marketing shortage; they have a results shortage. There are posts going out,...
12 min read

How to Prove Recruitment Marketing ROI in 2026

Claudia De la Cruz: Jul 2, 2026

Having worked with recruitment businesses for the best part of two decades, I can't begin to count how many times I've...
 

Our Free Resources

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CRM Monetisation Checklist For Recruitment Agencies

Our checklist walks you through every step, helping you clean, segment and activate your CRM so it becomes a consistent source of leads, placements and pipeline - not just a data dump.

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41 Recruitment Marketing Ideas Under £1000

Drawing from 13+ years as a Marketing Director in recruitment (and over a decade in other sectors), Paul Rawson, Director of Growth and Strategy at Marmalade Marketing, has handpicked powerful, budget-friendly marketing strategies - proven to deliver real results, all for under £1,000.

Find out more

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Impact of AI in Recruitment Marketing

Navigating AI in recruitment marketing can be overwhelming, yet it's crucial to understand how it is shaping the future of the sector. What role does AI play in recruitment marketing? How are recruitment businesses adopting AI? What are the benefits and challenges of integrating AI in the recruitment process? The latest report from Marmalade Marketing, 'The Impact of AI on Recruitment Marketing' answers these burning questions and more!

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