- Case Study -
Transforming strategic marketing and digital enablement for a specialist staffing firm in tech, defence and engineering.
JAM's Journey with Marmalade Marketing
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Client Overview
JAM is a well-established specialist staffing firm with 25 years in the tech, defence, and engineering sectors. Trusted by global clients including BAE Systems, JAM sought a strategic marketing partner to elevate their positioning and enhance operational delivery.
The challenge
JAM required both strategic and hands-on marketing support to overcome several key challenges:
- Their brand positioning, messaging, and value proposition were no longer resonating with their target audiences
- Their CRM system was underutilised, lacking the structure and automation to drive business development and revenue opportunities
- Recruiters faced difficulties with lead generation, thought leadership, and personal branding - limiting their impact in a competitive market
- There was an ongoing need for day-to-day marketing execution including copywriting, sales support, and creating visuals for social media.
What we did
We began with a comprehensive strategic diagnostic phase that included:
- In-person Marketing workshops
- Internal stakeholder interviews (10+ team members)
- Evaluation of current marketing strategy, content, CRM usage, and data workflows
- Attendance at onsite meetings
What was delivered
This resulted in a strategic roadmap and hands-on delivery across key areas:
- A new value proposition and messaging framework
- Fresh client case studies for use in business development
- Refreshed company brochure
- New sales enablement documents and email sequences including mini salary guides
- Podcast editing and promotion
- Personal branding for CEO on LinkedIn
The Results
JAM Recruitment now has a more clearly defined brand message and the tools to support both strategic business development and day-to-day marketing.
“We were looking for a marketing partner to help with both our strategic projects and also support me day to day. What we got from Marmalade Marketing has been so much more. They’re local to us and feel like they really get us. Their team’s experience in marketing - and in our niche markets as well - means they’ve been an extension of our business.”