The Growth Bites Podcast S1 Ep2
Alex Farrell
Workflows, Automation & AI
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About this episode
In this episode of Growth Bites, Jo Perrotta speaks with Alex Farrell, founder and CEO of workflow automation platform Autometry, about entrepreneurship, workflows and AI in recruitment.
Alex shares her journey from selling coat hangers to scaling and selling a business, and explains why she believes AI and automation should support recruiters rather than replace them.
Meet our Guest
Alex Farrell
Founder and CEO
Alex is a recently exited entrepreneur who is incredibly passionate about the digital and tech community, focused on clear and simple business strategy for efficient execution. Her specialisms include business strategy, revenue generation, digital marketing, product development and building highly motivated sales teams.
Other Episodes

Episode 1
Kamal Ladwa
Having built and sold a recruitment company, it's safe to say that Kamal truly understands the industry.
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Episode 3
Louise Shaw
Join Jo as she sits down with Louise Shaw, Managing Director of Omni RMS to talk all things recruitment.




