The Growth Bites Podcast S2 Ep5

Dougie Loan

Automation, Personalisation and Data

 

 
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About this episode

In this episode of Growth Bites, Jo Perrotta speaks with Dougie Loan, CRO at SourceWhale, about automation, outreach personalisation and the role of accurate data in recruitment business development.

Drawing on his experience in recruitment technology, Dougie discusses SourceWhale’s approach to data accuracy, CRM integration and Campaign AI for personalising outreach. He explores how these capabilities support recruiters’ day-to-day work and what to consider when assessing whether your technology is delivering practical value.

 

Dougie

Dougie Loan

CRO

Dougie is currently CRO at SourceWhale, a leading Business development and Sourcing platform serving over 1,200 staffing and executive search firms across 30+ countries. With over a decade in the recruitment industry, Dougie combines hands-on recruiting experience with a strategic focus on tech solutions. Before joining SourceWhale, Dougie spent five years at Odro, a pioneering video technology platform for recruiters. Known for his passion for marginal gains, Dougie is dedicated to elevating the recruitment field by consistently driving innovation and efficiency.

season 1

Season 1

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Listen to all season 2 episodes here.