- Case Study -
Creating a Strategic Marketing Function
Oscar is a prominent global STEM recruitment agency based in Manchester with offices in major international cities.
The Challenge
In 2017, amid their rapid expansion and pursuit of industry-leading status, Oscar recognised the pivotal need for a strategic marketing function to support their ambitious growth strategy. Looking to establish a clear framework and a comprehensive plan to invigorate their internal marketing efforts, they turned to Marmalade Marketing for guidance.
Oscar's internal marketing efforts, while present, lacked strategic cohesion. They needed a well-defined marketing plan and a robust support system that could not only uplift their existing marketing team but also synergise marketing activities to bolster their ambitious business goals.
Our Approach
To tackle this challenge, Marmalade Marketing embarked on an in-depth journey with Oscar. Beginning with a tone of voice and market positioning workshop, we sought to refine Oscar's identity in the competitive STEM recruitment landscape. We then executed several strategic projects that served as pillars for their comprehensive marketing efforts.
New Website
We assisted in the project management of a revamped website, ensuring it not only captured Oscar's essence but also functioned as an intuitive tool for potential clients and candidates.
Social Media Strategy
We overhauled Oscar's social media presence, optimising posting frequency and content strategy to maximise engagement and reach.
PR and Awards Strategy
We devised and executed a robust PR strategy to highlight Oscar's growing presence and success across various media platforms. Moreover, we positioned them for awards, celebrating their achievements within the industry.
Our Results
Media Coverage
We secured consistent coverage for Oscar in esteemed publications like The Global Recruiter, Recruiter, and Prolific North.
Awards
Our collaborative efforts contributed to Oscar's triumphant run in various awards, including being named Best Medium Recruitment Agency to Work For and securing the prestigious Recruitment Agency Of The Year title at the Recruiter Awards.
Through a dynamic partnership, Marmalade Marketing empowered Oscar's journey towards becoming a recognised and revered STEM recruitment leader. Our strategic interventions not only increased their digital footprint and brand recognition but also cemented their status as an employer of choice. By creating a cohesive marketing approach, refining their web presence, amplifying media coverage, and celebrating their successes with a series of industry accolades, we elevated Oscar's position in the market.
0%
Increase in unique visitors
0%
Increase in LinkedIn followers within 6 months
0
Awards wins