About this episode
Marketing is often judged on its ability to deliver immediate results. But without a clear strategy, a deep understanding of your customers and consistent investment, businesses can struggle to see its true value.
In this episode of Growth Bites, Jo Perrotta is joined by Andrew Thomas FRSA, who brings over 30 years of experience in sales and marketing, including almost 15 years at McCann Erickson and experience as a programme lead at the University of Oxford.
Together, they explore why marketing should be viewed as a strategic investment rather than simply a business expense, and what it takes to build a marketing approach that supports sustainable growth.
What you'll learn
- Why marketing is an investment, not just a cost: The importance of looking beyond immediate results and understanding its long-term contribution to business growth.
- The value of knowing your customers: Why understanding your audience is fundamental to effective marketing.
- Aligning marketing with business strategy: How marketing can support wider commercial objectives rather than operate as a standalone function.
- Why consistency matters: The importance of giving marketing the time and direction it needs to deliver meaningful results.
- Moving beyond short-term thinking: Why sustainable growth requires a more considered, strategic approach.
Whether you're a business owner, recruitment leader or marketing professional, this episode offers valuable perspectives on how to approach marketing with greater purpose and patience.
Listen to the full episode of Growth Bites to hear Andrew's insights on building a more strategic, sustainable approach to marketing.
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