About this episode
In this episode of Growth Bites, Jo Perrotta speaks with Matt Comber, Founder and CEO of SourceFlow and former Co-founder of Volcanic, about making recruitment websites work harder for client acquisition and candidate attraction.
Drawing on his experience in recruitment and digital technology, Matt discusses measuring website ROI, choosing between template and custom builds, and connecting website decisions to marketing strategy. He also explores the growing role of B2B marketing in recruitment and why an employee value proposition (EVP) isn’t always the answer to candidate attraction.
