About this episode
In this episode of Growth Bites, Jo Perrotta speaks with Duke Tanson, Chief Digital Officer at Glamira, about what recruitment businesses can learn from e-commerce marketing.
Drawing on his career at brands including Boohoo and Missguided, Duke discusses the impact of privacy regulations, the rise of AI and why marketing fundamentals still matter as tools change. He explores personalisation, segmentation, changing search behaviours and evolving attribution models, alongside balancing creative ideas with commercial outcomes and preserving human connections.
