About this episode
In this episode of Growth Bites, Jo Perrotta speaks with Shaun Ritchie, Founder of Third Wave and Marmalade’s MarTech partner, about getting more commercial value from recruitment CRM data, automation and AI.
Shaun explains why CRM problems often stem from how data is structured, maintained and used, rather than the platform itself. He discusses client data tagging, candidate segmentation, job matching and nurture workflows, alongside the foundations needed for effective automation and AI.
Jo and Shaun also explore common mistakes, why another tool isn’t always the answer and where to start with the systems you already have. The conversation connects cleaner data and stronger processes with more relevant marketing, outreach and pipeline development.
