About this episode
In this episode of Growth Bites, Jo Perrotta speaks with returning guest Kamal Ladwa, Founder and Managing Director of Syun Consulting, about how AI agents could change the way recruitment businesses use their CRM, data and technology.
Kamal explains why AI readiness depends on clean data, clear processes and a defined commercial purpose. He discusses using AI to surface buying signals, prioritise opportunities and prompt consultants to act at the right time, moving beyond the CRM as a passive database.
Jo and Kamal also explore the difference between AI copilots and agentic systems, the potential of natural-language search to replace traditional CRM searching, and how recruiters’ day-to-day interfaces could evolve. The conversation includes practical advice on where to start and the mistakes to avoid.
