About this episode
Recruitment has changed dramatically, with technology, automation and AI reshaping how agencies operate. But amid all this innovation, are recruitment businesses losing sight of what really drives performance?
In this episode of Growth Bites, Jo Perrotta is joined by Roy Dungworth, a recruitment leader and advisor with over 25 years of industry experience, to explore why strong sales fundamentals and genuine relationships remain essential to building a successful recruitment business.
Together, they discuss how recruitment agencies can improve sales performance, measure the activities that actually deliver results and differentiate themselves in a competitive market. They also explore how sales, marketing and AI can work together to support sustainable business growth.
What you'll learn
- Why relationships still matter: The importance of trust and personal connections in recruitment.
- Measuring what matters: How to focus on sales activities that contribute to meaningful results.
- Standing out from competitors: What helps recruitment businesses differentiate themselves.
- Connecting sales, marketing and AI: How these functions can complement each other rather than operate in isolation.
- Building a high-performing sales culture: What it takes to create a team focused on consistent performance.
Whether you're a recruitment business owner, sales leader or manager looking to improve team performance, this episode offers practical perspectives on balancing new technology with the fundamentals of successful recruitment.
Listen to the full episode of Growth Bites to hear Roy's insights on building a stronger, more commercially focused recruitment business.
