Automation and Technology
Monetise your CRM with smart, scalable marketing
Unlock Value from the Data You Already Own
You've probably got thousands of contacts in your CRM. But how many of them are actually hearing from you?
We see it all the time! Outdated records, inconsistent follow-ups, no visibility on what's working and marketing left doing everything manually.
Our automation and technology services fix that. We help recruitment businesses use the data they already have to generate leads, improve consistency and free up internal teams.
Here's what that looks like in practice:
- Regular, personalised comms going to your database
- Reactivation campaigns that wake up old clients and candidates
- Ongoing nurture flows to keep your agency front-of-mind
- Clear reporting to track what's landing, converting and worth repeating
- Segmented journeys built around role, behaviour or lifecycle stage
You don't need more tools, you just need better use of the ones you've already got.
Proven Experience with the Tools You Use
We've helped businesses of all sizes get real results using platforms including:

HubSpot
HubSpot provides a centralised platform where your sales and marketing data, along with customer information, is consolidated.
As HubSpot Solutions Partners, we'll help you maximise the value and success of your HubSpot implementation, ensuring it is aligned to your business goals.

Bullhorn Automation
Bullhorn Automation (formerly Herefish) enables recruitment agencies to engage with candidates, clients, and consultants at scale without the manual workload.
With our experience implementing and optimising Bullhorn Automation, we help you build workflows that nurture relationships, reduce admin, and unlock value from your existing Bullhorn CRM data.

Force24
Force24 is a marketing automation platform built for speed, segmentation, and scale.
We support recruitment agencies in using Force24 to deliver highly personalised, automated campaigns that drive candidate and client engagement, while ensuring your data and journeys are structured to generate results.
What Our Customers Say
We were doing everything manually. Marmalade built automations that now run in the background and bring in leads every single week.
Marketing Manager
The audit was straightforward and really clear. We walked away with a proper plan and things we can action immediately. Exactly what we needed.
Director of Marketing
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