- Case Study -
Creating and Activating a Rebrand
Andersen James is a leading recruitment agency, dedicated to shaping positive change in the property and construction sectors through innovative recruitment solutions.
The Challenge
Guided by a mission to improve lives and contribute to the communities they serve, AJ strives to make meaningful connections between exceptional talent and forward-thinking organisations.
AJ recognized the need for a profound transformation to align their brand with their purpose and the evolving direction of their business. Their previous brand identity felt corporate and detached, and they aimed to reposition themselves with a more authentic and impactful presence in the market.
Our Approach
To meet AJ's branding goals, we embarked on an intensive journey of brand discovery. Through comprehensive brand workshops and group sessions, we delved into the essence of AJ, dissecting their differentiating factors and aspirations. This exploration paved the way for a comprehensive brand positioning playbook, laying the foundation for the brand's future trajectory.
Our creative team then translated these insights into a visual manifestation of AJ's essence. A complete visual rebrand was initiated, encompassing a new logo, a vibrant colour palette, and a dynamic typeface. Additionally, a fully revamped website was designed to reflect the new brand identity and provide an engaging user experience.
Our Results
AJ's rebranding journey has yielded remarkable results. The revamped brand now resonates more strongly with both internal and external stakeholders. The alignment between AJ's messaging and design has invigorated their identity, making them stand out in a competitive landscape. Client feedback has been overwhelmingly positive, with clients praising the brand's uniqueness and distinctiveness.
Furthermore, the rebranding initiative has galvanised AJ's internal team, fostering a sense of pride and unity behind the brand's mission. AJ's commitment to giving back to the community now finds its expression in a brand that symbolises purpose and impact.
"Our rebranding experience has been transformative. Our branding now exudes strength in both messaging and design. The brand has helped us differentiate ourselves and earn the trust of our clients. Most importantly, our entire team is now proud of the brand and is wholly aligned with our mission, which permeates every facet of our work".