- Case Study -
Utilising video as a powerful tool to bolster internal recruitment
Select Offshore is a specialist recruitment agency providing skilled personnel to the offshore energy sector.
The Challenge
Select Offshore found themselves in a phase of substantial expansion within their Essex-based operations. In alignment with their ambitious growth trajectory, they recognised the need for a powerful tool to bolster their internal recruitment efforts. They faced a pivotal challenge. While eager to embark on this exciting journey, Select Offshore also acknowledged the crucial role of Employee Value Proposition (EVP) in attracting top talent.
They aimed to not just attract new talent, but to resonate with individuals whose aspirations and values aligned with their own.
Our Approach
This led them to work with Marmalade Marketing on an EVP-focused video, strategically designed to encapsulate the essence of their organisation, sharing their core values to potential internal talent.
Our Results
The final product was a video that allowed prospective employees to catch an authentic insight into the agency’s daily operations. This extended beyond job roles and responsibilities, encompassing shared values and a dynamic and high-achieving team culture. Select Offshore were able to seamlessly integrate the video on their brand new website, helping to support the launch of their refreshed branding.
You can watch the full video here.