The Growth Bites Podcast 

Episode 5: Paul Rawson
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Fundamentals Never Change

 

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Tune in

Jo Perrotta meets Paul Rawson, one of the original "Godfathers" of recruitment marketing, and asks him what he's learnt over the last two decades working in the UK and abroad. 

Paul shares his wisdom on the enduring nature of marketing fundamentals, which have remained unchanged for 60 years. He highlights the importance of understanding clients and explores the potential of AI for effectively reaching the right audience. 

 

Meet our Guest

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Paul Rawson

Marketing Consultant

Paul is an expert in recruitment marketing with over twenty years of experience, specialising in legal and tech. His expertise helps clients define their services and transforms the relationship between sales and marketing to promote business growth.

Past Episodes 

Episode Library1

Episode 1
Kamal Ladwa

Having built and sold a recruitment company, it's safe to say that Kamal truly understands the industry.

Listen Here

Episode Library2

Episode 2
alex Farrel

Hear from the founder and CEO of the workflow automation platform, Autometry, Alex Farrell.

Listen Here

Episode Library3

Episode 3
LOUISE SHAW

Join Jo as she sits down with Louise Shaw, Managing Director of Omni RMS to talk all things recruitment.

LISTEN HERE

Episode LibraryMel

Episode 4
Melanie Forbes

Jo meets Melanie Forbes, one of the UK's most inspirational female recruitment leaders. 

Listen Here