The Growth Bites Podcast S2 Ep3

Karen De-Merist

Cracking New Markets & How to Build a Smart Client Acquisition Strategy

 
 
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About this episode

In this episode of Growth Bites, Jo Perrotta speaks with Karen De-Merist, a recruitment business consultant and strategic advisor, about entering new markets and building a focused client acquisition strategy.

Karen discusses identifying the right clients, researching new territories and validating demand before committing to expansion. She explains how niche expertise, internal knowledge and external insights can help assess market fit, alongside the data needed to make informed decisions. Jo and Karen also explore legal pitfalls and how to use your CRM to build lasting client relationships when expanding regionally or internationally.

Jo and Karen also discuss what data you need to research a new market properly, the legal traps to avoid, and how to use your CRM to build relationships that really stick.

If you’re a recruitment leader looking to expand regionally or globally, don’t miss this one - Karen’s practical advice could save you time, money, and a lot of headaches!

 

Meet our Guest

karen

Karen De-Merist

COO/CPO/NED & Recruitment Business Consultant

With over 25 years of experience in delivering innovative talent solutions globally, Karen is an expert in strategic recruitment and business transformation. She has led high-impact operations across finance, banking, and outsourcing sectors, including managing UK/EMEA teams of over 350 recruitment professionals and spearheading a group-wide talent strategy for 2,000 employees. As a strategic advisor for The Recruitment Network (TRN), Karen’s focus is on helping businesses scale smartly, building strong partnerships, and guiding leaders to achieve transformational results. An experienced mentor and advocate for diversity, Karen is passionate about nurturing talent and creating sustainable, growth-driven strategies for organisations.

Past Episodes 

season 1

Season 1

Listen to all season 1 episodes here.

season 2Season 2

Listen to all season 2 episodes here.