Leah Brotherton

3 min read

Lessons We’ve Learned Working with Growing Recruitment Agencies

Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.

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3 min read

What Top-Performing Recruitment Agencies Do Differently With Events

There’s a certain kind of optimism that kicks in during January. You’ve got the best of intentions. You’re going to do things properly this year, not...

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4 min read

Podcasts as a Marketing Tool for Growth-Focused Recruitment Businesses

Podcasts offer a unique platform for reaching out to potential clients and candidates, providing a medium for in-depth discussions and engagement...

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3 min read

How to Build a Successful Personal Brand in Recruitment

A personal brand is no longer just a nice-to-have, it's a must-have. A strong personal brand allows your recruitment consultants to stand out in a...

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3 min read

The Right Content Gets Results - but Only if It’s Built Properly

Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning...

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2 min read

How to Make Referral Programmes Your Secret Weapon

Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...

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2 min read

How User-Generated Content Turns Customers into Your Best Marketers

User-generated content (UGC) is quickly becoming one of the most powerful tools in a marketer’s toolkit. More and more of our clients are asking the...

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2 min read

Hyper-Personalisation in Recruitment Marketing

Recruitment Marketing has moved beyond just posting job ads and hoping for the best. Candidates expect a personalised experience, and if you’re still...

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3 min read

Why Candidate Impact Reports Are Your Best Marketing Tool ‌‌

As an Account Director at Marmalade Marketing, I’ve seen first-hand how recruitment marketing is evolving. We work in a sector where trust,...

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4 min read

2024 Marketing Trends on the Naughty List: A Cautionary Tale

As the festive season approaches, the team at Toast Towers are reflecting on the year and looking ahead to what will spark the most engagement and...

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