6 min read
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Jo Perrotta: 30 Jul 2026, 11:31:21
I know we’ve all spent years drawing funnels. If you’re in marketing or sales, top of funnel, middle of the funnel and bottom of the funnel will have...
5 min read
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Claudia De la Cruz: 21 Jul 2026, 11:27:57
Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either...
6 min read
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Leah Brotherton: 21 Jul 2026, 11:25:09
Growth stalls when businesses mistake activity for progress, and in 2026, the gap between what looks productive and what actually drives revenue has...
4 min read
Paul Rawson: 16 Jul 2026, 13:24:12
Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...
5 min read
Jo Perrotta: 2 Jul 2026, 13:01:49
Over the past two years, artificial intelligence has evolved from a technology trend into a boardroom discussion. Business owners, managing directors...
6 min read
Jo Perrotta: 26 Jun 2026, 11:51:42
Long before AI crept into boardrooms and business plans, I’d been loudly proclaiming to pretty much anyone who would listen that a logo is not a...
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7 min read
Claudia De la Cruz: 21 May 2024, 17:06:37
I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...
2 min read
Claudia De la Cruz: 20 Mar 2024, 11:00:10
Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...
7 min read
Claudia De la Cruz: 13 Nov 2023, 11:31:22
The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...
4 min read
Jo Perrotta: 23 Oct 2023, 13:54:59
Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.
