The Marmalade Marketing Blog

5 min read

Building a B2B Segmentation Strategy for CRM Success

Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either...

6 min read

The Biggest Growth Challenges Facing B2B Businesses in 2026

Growth stalls when businesses mistake activity for progress, and in 2026, the gap between what looks productive and what actually drives revenue has...

4 min read

How AI Is Changing Account Research for B2B Marketers

Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...