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Marketing Strategy

3 min read

How to Measure the Success of Multi-Channel Campaigns in Recruitment

Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...

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4 min read

Turn Up the Volume on Your Business: Sonic Identity and the Power of Your Brand Voice

It's widely known that brands have long relied on and harnessed visual aids to help boost their reputations and connect with their audiences on a...

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3 min read

How to Use LinkedIn’s 2024 Updates to Your Advantage in 2025

As we near 2025, LinkedIn has given us an impressive line-up of new features and updates over the past year, and if you’re serious about making the...

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4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

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3 min read

It’s Time To Blow Up Your Tech Stack & Start Wrapping!

If you’re looking to maximise your marketing ROI, then take a long hard look at your tech stack. Dig out those dusty tech contracts, understand what...

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4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...

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4 min read

From Leads to Clients: How Marketing Drives Sales Enablement for Recruiters

In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...

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People drinking coffee

2 min read

7 Reasons Your Business Needs a Digital Marketing Audit

Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...

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woman smiling

5 min read

7 Things We Wish People Knew About Marketing

It’s Marmalade Marketing’s 7th birthday! As we slice into our birthday cake, we're reflecting on the journey so far. Although today should really be...

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2 min read

How To Conduct a Social Media Audit – A Step-by-Step Guide

Social media is a great place to chat with friends and chuckle at memes of dogs riding skateboards. But it's also a very powerful business tool.

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