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Marketing Strategy

People drinking coffee

2 min read

7 Reasons Your Business Needs a Digital Marketing Audit

Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...

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woman smiling

5 min read

7 Things We Wish People Knew About Marketing

It’s Marmalade Marketing’s 7th birthday! As we slice into our birthday cake, we're reflecting on the journey so far. Although today should really be...

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2 min read

How To Conduct a Social Media Audit – A Step-by-Step Guide

Social media is a great place to chat with friends and chuckle at memes of dogs riding skateboards. But it's also a very powerful business tool.

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7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

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5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

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Two men sat together recording a podcast

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.

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Mobile phone

4 min read

The Marketer's AI Toolkit: Promises, Pitfalls and the Unavoidable Human Touch

We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.

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Man in suit at desk using laptop

3 min read

What's Stopping you from Measuring your Marketing Return On Investment?

You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good...

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Woman looking at phone

4 min read

MROI: Where Do You Start?

You’ve made the decision to start measuring MROI, you’ve overcome the blockers mentioned in our last blog but what’s next and how to get started with...

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Phone on beach with ChatGPT logo on screen

3 min read

Bans, Data Breaches and a Circuit Breaker: Why the ChatGPT Honeymoon is Over

The walls are closing in on ChatGPT. Or was that Wall Street? Less than six months after ChatGPT entered the scene and blew our primitive brains with...

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