3 min read
Paul Rawson: 18-Sep-2025 12:10:35
The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is productisation, and why is it so important for recruitment businesses? Productisation refers to the process of...
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4 min read
Paul Rawson: 16-Jul-2025 15:12:03
Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...
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3 min read
Paul Rawson: 27-Mar-2025 13:36:05
There’s still a myth in recruitment that marketing only works if you’ve got deep pockets. But the trust is, big impact doesn’t have to mean big spend.
4 min read
Paul Rawson: 09-Dec-2024 10:39:13
As 2025 approaches, marketing continues to have a bigger impact in recruitment, and the pace of change and disruption will not slow down. We wanted...
3 min read
Paul Rawson: 30-Aug-2024 11:40:46
Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...
