The Marmalade Marketing Blog

6 min read

Using Account Based Marketing to Increase Qualified Leads for Recruiters

Paul Rawson: 16-Apr-2026 12:00:00

Discover how Account Based Marketing transforms recruitment lead generation by targeting high-value clients with precision, personalisation, and strategic campaigns that convert.

3 min read

How Do You Measure Physical ABM?

Paul Rawson: 17-Mar-2026 10:54:33

A few weeks ago, I wrote about why physical ABM works so well in recruitment.

2 min read

7 Reasons Physical ABM Works (Especially in Recruitment)

Paul Rawson: 26-Feb-2026 08:57:27

It’s easy to default to digital.

3 min read

Why Productisation is Key to Recruitment Success in 2025

Paul Rawson: 18-Sep-2025 12:10:35

The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is...

Marketing Strategy Recruitment Marketing

4 min read

Transforming Your Candidate Pool into an Engaged Community

Paul Rawson: 16-Jul-2025 15:12:03

Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...

Recruitment Marketing

3 min read

How to Achieve Big Marketing Wins on a Small Budget

Paul Rawson: 27-Mar-2025 13:36:05

There’s still a myth in recruitment that marketing only works if you’ve got deep pockets. But the trust is, big impact doesn’t have to mean big spend.

4 min read

What Marketing Trends Will Grow in 2025?

Paul Rawson: 09-Dec-2024 10:39:13

As 2025 approaches, marketing continues to have a bigger impact in recruitment, and the pace of change and disruption will not slow down. We wanted...

3 min read

Aligning Marketing and Sales for Greater Success - Get Marketing Tighter With Sales in Recruitment.

Paul Rawson: 30-Aug-2024 11:40:46

Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...

Marketing Technology