3 min read
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Jo Perrotta: 21-Oct-2024 16:08:49
If you’re looking to maximise your marketing ROI, then take a long hard look at your tech stack. Dig out those dusty tech contracts, understand what...
4 min read
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Debbie Howsam: 16-Oct-2024 15:30:07
As if you hadn’t noticed, B2B marketing is getting tougher. A recent Gartner CMO survey revealed a concerning trend: marketing budgets are shrinking,...
3 min read
Paul Rawson: 30-Aug-2024 11:40:46
Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...
4 min read
Jo Perrotta: 31-Jul-2024 16:53:35
The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...
4 min read
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Claudia De la Cruz: 10-Jul-2024 10:39:39
In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...
7 min read
Claudia De la Cruz: 21-May-2024 17:06:37
I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...
6 min read
Claudia De la Cruz: 16-May-2024 14:42:46
As recruitment agencies seek innovative ways to enhance their marketing strategies and stand out in a crowded market, technology plays a pivotal...
2 min read
Debbie Howsam: 27-Mar-2024 13:51:52
Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. It’s something we can understand -...
2 min read
Claudia De la Cruz: 20-Mar-2024 11:00:10
Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...
3 min read
Jo Perrotta: 05-Jan-2024 09:41:53
Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...
