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Marketing Technology

3 min read

AI, Data and the Path to Smarter Business Decisions: What We Learned from the Experts

If you're a business leader wondering how to make AI and data work for your business, not against it, then this recap’s for you. Last week's webinar...

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4 min read

Using Intent Data in Recruitment to Target Clients Before They Start Hiring

Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...

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4 min read

Turn Up the Volume on Your Business: Sonic Identity and the Power of Your Brand Voice

It's widely known that brands have long relied on and harnessed visual aids to help boost their reputations and connect with their audiences on a...

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4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

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3 min read

It’s Time To Blow Up Your Tech Stack & Start Wrapping!

If you’re looking to maximise your marketing ROI, then take a long hard look at your tech stack. Dig out those dusty tech contracts, understand what...

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4 min read

Maximise Your Recruitment Marketing with an Omni-Channel Approach

As if you hadn’t noticed, B2B marketing is getting tougher. A recent Gartner CMO survey revealed a concerning trend: marketing budgets are shrinking,...

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3 min read

Aligning Marketing and Sales for Greater Success - Get Marketing Tighter With Sales in Recruitment.

Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...

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4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...

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4 min read

From Leads to Clients: How Marketing Drives Sales Enablement for Recruiters

In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...

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7 min read

The Complete Checklist for a Successful HubSpot Portal Audit

I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...

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