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Marketing Technology

3 min read

Aligning Marketing and Sales for Greater Success - Get Marketing Tighter With Sales in Recruitment.

Marketing in recruitment often operates in silo, churning our blogs and social media posts independently from sales. Instead, it should be syncing up...

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4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...

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4 min read

From Leads to Clients: How Marketing Drives Sales Enablement for Recruiters

In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...

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7 min read

The Complete Checklist for a Successful HubSpot Portal Audit

I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...

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6 min read

7 Ways Recruitment Marketers Can Benefit From HubSpot

As recruitment agencies seek innovative ways to enhance their marketing strategies and stand out in a crowded market, technology plays a pivotal...

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2 min read

AI vs The Commute: The Battle for the Most Dreaded Work Task

Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. It’s something we can understand -...

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2 min read

Maximising Growth: The Benefits of Working with a HubSpot Solutions Partner

Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...

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Man sat looking at computure screen

3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

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6 min read

The Impact of AI on Marketing Teams: Evolving Roles and Skills

As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face...

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7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

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