The Marmalade Marketing Blog

Our latest news and marketing insights.

Sign Up Today

Marketing Technology

5 min read

Why Marketing and Sales Alignment Fails and How to Fix It

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

Read More
Man with laptop and coffee

4 min read

Key Considerations for Selecting a Marketing Automation Platform

When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.

Read More
Man sat outside on laptop

3 min read

Marketing automation: what recruiters need to know for demand generation in 2023

Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...

Read More
Woman sat at computer

2 min read

Is Recruitment Tech Stacked Against Marketing?

You might have even reduced investment in your marketing function during the pandemic in favour of keeping your sales team intact. We get that. You...

Read More