The Marmalade Marketing Blog

9 min read

How to Prove B2B Marketing ROI in 2026

Paul Rawson: 1 Oct 2026, 10:56:08

B2B marketing has more data available than ever, but the battle to prove ROI is necessarily easier as a result.

Marketing Strategy B2B

5 min read

How Recruitment Agencies Can Stand Out with Physical Marketing

Paul Rawson: 21 Jul 2026, 11:42:12

While digital dominates the conversation, recruitment businesses that ignore physical marketing are missing opportunities to build trust, stand out...

Marketing Strategy Recruitment Marketing

4 min read

How AI Is Changing Account Research for B2B Marketers

Paul Rawson: 16 Jul 2026, 13:24:12

Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...

Marketing Strategy AI B2B

13 min read

How to Plan Recruitment Marketing Campaigns in 2026

Paul Rawson: 29 Jun 2026, 11:30:00

If you've been running a recruitment business for any length of time, you've probably had the same frustrating experience: you invest in marketing...

Marketing Strategy Recruitment Marketing

6 min read

Using Account Based Marketing to Increase Qualified Leads for Recruiters

Paul Rawson: 16 Apr 2026, 12:00:00

Discover how Account Based Marketing transforms recruitment lead generation by targeting high-value clients with precision, personalisation, and...

3 min read

How Do You Measure Physical ABM?

Paul Rawson: 17 Mar 2026, 10:54:33

A few weeks ago, I wrote about why physical ABM works so well in recruitment.

2 min read

7 Reasons Physical ABM Works (Especially in Recruitment)

Paul Rawson: 26 Feb 2026, 08:57:27

It’s easy to default to digital.

3 min read

Why Productisation is Key to Recruitment Success in 2025

Paul Rawson: 18 Sept 2025, 12:10:35

The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is...

Marketing Strategy Recruitment Marketing

4 min read

Transforming Your Candidate Pool into an Engaged Community

Paul Rawson: 16 Jul 2025, 15:12:03

Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...

Recruitment Marketing

3 min read

How to Achieve Big Marketing Wins on a Small Budget

Paul Rawson: 27 Mar 2025, 13:36:05

There’s still a myth in recruitment that marketing only works if you’ve got deep pockets. But the trust is, big impact doesn’t have to mean big spend.

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