Debbie Howsam

3 min read

The Right Content Gets Results - but Only if It’s Built Properly

Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning out blogs that no one reads, posting on LinkedIn without a clear strategy, or trying to do “content”...

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3 min read

Why Candidate Impact Reports Are Your Best Marketing Tool ‌‌

As an Account Director at Marmalade Marketing, I’ve seen first-hand how recruitment marketing is evolving. We work in a sector where trust,...

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4 min read

Why Storytelling and Case Studies Are Recruitment Marketing Supertools

At Marmalade, whenever we onboard a new client, we make it our mission to ‘get under the hood’ of their business. During this process, we often hear...

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4 min read

Maximise Your Recruitment Marketing with an Omni-Channel Approach

As if you hadn’t noticed, B2B marketing is getting tougher. A recent Gartner CMO survey revealed a concerning trend: marketing budgets are shrinking,...

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2 min read

AI vs The Commute: The Battle for the Most Dreaded Work Task

Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. It’s something we can understand -...

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woman smiling

5 min read

7 Things We Wish People Knew About Marketing

It’s Marmalade Marketing’s 7th birthday! As we slice into our birthday cake, we're reflecting on the journey so far. Although today should really be...

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