The Marmalade Marketing Blog

10 min read

Campaign Effectiveness in 2026: Metrics That Matter

Leah Brotherton: 22 Sept 2026, 14:37:00

What campaign effectiveness really means in 2026 Campaign effectiveness is the ability of your marketing activity to create measurable commercial impact: qualified pipeline, revenue, and profitable customer relationships. In 2026, that means moving...

Marketing Strategy B2B

6 min read

The Biggest Growth Challenges Facing B2B Businesses in 2026

Leah Brotherton: 21 Jul 2026, 11:25:09

Growth stalls when businesses mistake activity for progress, and in 2026, the gap between what looks productive and what actually drives revenue has...

Marketing Strategy B2B

4 min read

Recruitment Marketing Quick Wins That Actually Drive Growth

Leah Brotherton: 9 Jul 2026, 15:01:03

Most recruitment agencies don’t have a marketing shortage; they have a results shortage. There are posts going out, emails being sent, maybe even...

Recruitment Marketing

12 min read

How to Align Recruitment Marketing With Agency Growth

Leah Brotherton: 19 Jun 2026, 13:09:51

Most recruitment agencies have a marketing problem they don't talk about openly. They're running campaigns, posting on LinkedIn, sending emails, but...

Marketing Strategy Recruitment Marketing

3 min read

Lessons We’ve Learned Working with Growing Recruitment Agencies

Leah Brotherton: 10 Apr 2026, 12:49:18

Over the years at Marmalade, we’ve worked with recruitment businesses at all stages of growth. There’s one stage that consistently stands out.

Recruitment Marketing

3 min read

What Top-Performing Recruitment Agencies Do Differently With Events

Leah Brotherton: 15 Jan 2026, 16:24:42

There’s a certain kind of optimism that kicks in during January. You’ve got the best of intentions. You’re going to do things properly this year, not...

4 min read

Podcasts as a Marketing Tool for Growth-Focused Recruitment Businesses

Leah Brotherton: 22 Oct 2025, 14:08:55

Podcasts offer a unique platform for reaching out to potential clients and candidates, providing a medium for in-depth discussions and engagement...

Content

3 min read

How to Build a Successful Personal Brand in Recruitment

Leah Brotherton: 1 Sept 2025, 11:28:41

A personal brand is no longer just a nice-to-have, it's a must-have. A strong personal brand allows your recruitment consultants to stand out in a...

3 min read

The Right Content Gets Results - but Only if It’s Built Properly

Leah Brotherton: 1 Aug 2025, 13:41:57

Content marketing is essential for recruitment businesses. But it’s also easy to get wrong. We see it all the time: recruitment businesses churning...

Content

2 min read

How to Make Referral Programmes Your Secret Weapon

Leah Brotherton: 21 May 2025, 14:35:15

Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...

Recruitment Marketing

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