AI vs The Commute: The Battle for the Most Dreaded Work Task

Not surprisingly, the morning commute often comes out on top for the least-liked activity named by professionals. It’s something we can understand - there’s nothing good on the radio, your Bluetooth has broken, and you see the dreaded ‘lane closed ahead’ signs. The commute has the potential to dampen your day before it’s even started.

However, there’s another contender recently coming for the top spot. A recent survey by Multiverse reveals a tight race, with 52% of employees suggesting AI tools have either added to their workload or done little to alleviate it. It's a figure that paints a stark picture of the current attitude toward AI in the workplace: a blend of curiosity, apprehension, and, for some, outright resistance.

For some time, we’ve been watching the narrative unfold whilst staying ahead of the curve with AI-powered services, and we’re even on the brink of the release of our very own AI in Recruitment Marketing survey. However, in that time, Multiverse’s findings are highlighting a crucial crossroads in the sector’s journey with technology: embrace the change, or resist it?

Whilst on the surface, time management seems to be the main issue prohibiting better user adoption of AI, we’re sure the reasons go deeper. Across the industry, in our daily conversations with business leaders, and in our own survey, we’re finding that organisations and their employees have further reservations, such as integrating technologies into existing workflows and fears surrounding job security. For years, people have been proclaiming that ‘robots will take our jobs!’, but here’s the thing: AI, in its essence, is a tool meant to empower, not encumber. 

We understand the challenges that businesses and employers go through when faced with AI, we’ve been there. However, one thing we’re sure of is that AI will never replace the human touch, especially in recruitment, an industry that is all about people.

At the heart of Marmalade Marketing's philosophy lies the belief that AI, when paired with human insight, is a catalyst for innovation. The key? Balancing the power of AI with the nuanced understanding and creativity only humans can provide. Of course, AI can streamline processes, but it's the human touch that turns data points into compelling stories and generic interactions into meaningful connections.

So, whilst we understand the reservations, Multiverse’s survey results may suggest that there’s still a disconnect between the perception versus reality of AI. As such, the findings underscore an important role for employers: to highlight the benefits of AI and champion its adoption through proper tools, training, and ethical guidelines. It's about moving beyond the fear of the unknown and tapping into AI's potential to enhance, not replace human capabilities.

When AI's popularity is as lukewarm as the reception of a morning commute, it's clear there's work to be done. The journey with AI in recruitment marketing is just beginning, and the opportunity for transformation is immense. Marmalade Marketing is dedicated to leveraging AI in ways that amplify your strengths, and streamline your efforts whilst saving time, money and resources.

Need AI-ssistance?

Interested in exploring how AI can work for you, without losing the essence of what makes your brand unique? We can help with that. Get in touch with us.