The Marmalade Marketing Blog

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AI

4 min read

How AI Is Changing Account Research for B2B Marketers

Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...

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5 min read

Which AI Answer Engine Is Right for Your Business? A Practical Guide for Business Leaders

Over the past two years, artificial intelligence has evolved from a technology trend into a boardroom discussion. Business owners, managing directors...

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6 min read

AI Can Generate a Logo. But Can It Build a B2B Brand?

Long before AI crept into boardrooms and business plans, I’d been loudly proclaiming to pretty much anyone who would listen that a logo is not a...

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3 min read

Perception vs. Reality: The Real Cost of AI

One of the easiest assumptions to make about AI is that it is cheap.

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5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...

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3 min read

Our MD Leads Way in Forging AI Policy With Power To Unlock Massive Growth for Thousands of UK SMEs

Our MD Jo Perrotta, recently attended a dynamic 12-hour AI themed Hackathon which culminated in a visit to Number 10 Downing Street last December....

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3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

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7 min read

AI, the Silver Bullet We've All Been Waiting For?

Well, not quite. But it could be one day...

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7 min read

The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack

The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...

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4 min read

How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs

Marmalade Marketing MD Jo Perrotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...

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