4 min read
How AI Is Changing Account Research for B2B Marketers
Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...
4 min read
Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...
5 min read
Over the past two years, artificial intelligence has evolved from a technology trend into a boardroom discussion. Business owners, managing directors...
6 min read
Long before AI crept into boardrooms and business plans, I’d been loudly proclaiming to pretty much anyone who would listen that a logo is not a...
3 min read
One of the easiest assumptions to make about AI is that it is cheap.
5 min read
AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...
3 min read
Our MD Jo Perrotta, recently attended a dynamic 12-hour AI themed Hackathon which culminated in a visit to Number 10 Downing Street last December....
3 min read
The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...
7 min read
Well, not quite. But it could be one day...
7 min read
The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...
4 min read
Marmalade Marketing MD Jo Perrotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...