8 min read
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Claudia De la Cruz: 22 Sept 2026, 14:38:39
What Is CRM Data Enrichment? CRM data enrichment is the process of filling gaps in your existing contact and company records with additional data...
5 min read
Claudia De la Cruz: 22 Sept 2026, 14:34:41
You can generate more leads, publish more content and spend more on campaigns, but if your CRM is messy, your marketing will still struggle to do its...
11 min read
Claudia De la Cruz: 22 Sept 2026, 09:02:10
Why Most SME CRM Implementations Go Wrong Having worked with b2b businesses for over 15 years, I've seen the same CRM implementation mistakes play...
5 min read
Claudia De la Cruz: 21 Jul 2026, 11:27:57
Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either...
3 min read
Claudia De la Cruz: 12 May 2026, 13:49:32
A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.
4 min read
Claudia De la Cruz: 17 Sept 2024, 16:19:01
Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....
