The Marmalade Marketing Blog

5 min read

Building a B2B Segmentation Strategy for CRM Success

Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either...

3 min read

Fixing CRM Chaos in Recruitment Agencies

A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.

4 min read

Unlocking the Hidden Value in Your Recruitment CRM by Managing Data Effectively

Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....