Claudia De la Cruz

With over 15 years' experience both in-house and agency-side, Claudia is a digital marketing wizzard and a HubSpot expert. From strategy development and planning through to measurement and data analysis, Claudia is the go to to get your marketing engine running.

12 min read

How to Prove Recruitment Marketing ROI in 2026

Claudia De la Cruz: 02-Jul-2026 11:30:00

Having worked with recruitment businesses for the best part of two decades, I can't begin to count how many times I've had the same conversation with agency owners and marketing leaders. The question always sounds the same: "How do we know if our...

Marketing Strategy Recruitment Marketing

5 min read

Getting Started with Workflow Automation in Your CRM

Claudia De la Cruz: 12-Jun-2026 15:15:46

Most B2B businesses hold valuable client and prospect data in their CRM, but few are using it to drive consistent, targeted outreach, that's where...

Marketing Technology

10 min read

10 Recruitment Automation Dashboards That Prove ROI

Claudia De la Cruz: 05-Jun-2026 13:21:03

You're running campaigns, nurturing candidates, and chasing clients, but can you actually prove what's working? For most recruitment agencies, the...

Recruitment Marketing

3 min read

Fixing CRM Chaos in Recruitment Agencies

Claudia De la Cruz: 12-May-2026 13:49:32

A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.

Marketing Technology

4 min read

How Recruitment Agencies Can Win More Clients with Account-Based Marketing

Claudia De la Cruz: 15-Aug-2025 08:35:25

Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...

Marketing Strategy

3 min read

How to Monetise Your Recruitment CRM: Turn Dormant Data into Active Revenue

Claudia De la Cruz: 18-Jun-2025 11:20:37

Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.

Marketing Technology

4 min read

Why Marketing Automation is Essential for Recruitment Agencies

Claudia De la Cruz: 08-May-2025 15:07:25

Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...

Marketing Technology

4 min read

Using Intent Data in Recruitment to Target Clients Before They Start Hiring

Claudia De la Cruz: 18-Mar-2025 09:37:03

Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...

Marketing Technology

3 min read

How to Measure the Success of Multi-Channel Campaigns in Recruitment

Claudia De la Cruz: 19-Dec-2024 12:26:41

Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...

Marketing Strategy

4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Claudia De la Cruz: 29-Oct-2024 15:19:22

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

Marketing Strategy Marketing Technology

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