Claudia De la Cruz

With over 15 years' experience both in-house and agency-side, Claudia is a digital marketing wizzard and a HubSpot expert. From strategy development and planning through to measurement and data analysis, Claudia is the go to to get your marketing engine running.

4 min read

Using Intent Data in Recruitment to Target Clients Before They Start Hiring

Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if you could anticipate which businesses are about to start hiring and engage them before your...

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3 min read

How to Measure the Success of Multi-Channel Campaigns in Recruitment

Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...

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4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

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4 min read

Unlocking the Hidden Value in Your Recruitment CRM by Managing Data Effectively

Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....

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4 min read

From Leads to Clients: How Marketing Drives Sales Enablement for Recruiters

In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...

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7 min read

The Complete Checklist for a Successful HubSpot Portal Audit

I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...

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6 min read

7 Ways Recruitment Marketers Can Benefit From HubSpot

As recruitment agencies seek innovative ways to enhance their marketing strategies and stand out in a crowded market, technology plays a pivotal...

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2 min read

7 Reasons Your Business Needs a Digital Marketing Audit

Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...

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2 min read

Maximising Growth: The Benefits of Working with a HubSpot Solutions Partner

Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...

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6 min read

The Impact of AI on Marketing Teams: Evolving Roles and Skills

As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face...

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