5 min read
.jpg?width=30&name=Claudia%20(1).jpg){kind=small}
Claudia De la Cruz: 21 Jul 2026, 11:27:57
Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either non-existent, outdated, or too complex to action.
Read More
12 min read
Claudia De la Cruz: 2 Jul 2026, 11:30:00
Having worked with recruitment businesses for the best part of two decades, I can't begin to count how many times I've had the same conversation with...
.png?width=1200&height=630&name=free%20ride%20over%20(1).png)
5 min read
Claudia De la Cruz: 12 Jun 2026, 15:15:46
Most B2B businesses hold valuable client and prospect data in their CRM, but few are using it to drive consistent, targeted outreach, that's where...
.jpg?width=1200&height=630&name=Marm%20-%20Why%20Marketing%20Automation%20is%20Essential%20for%20Recruitment%20Agencies%20(1).jpg)
10 min read
Claudia De la Cruz: 5 Jun 2026, 13:21:03
You're running campaigns, nurturing candidates, and chasing clients, but can you actually prove what's working? For most recruitment agencies, the...
3 min read
Claudia De la Cruz: 12 May 2026, 13:49:32
A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.
4 min read
Claudia De la Cruz: 15 Aug 2025, 08:35:25
Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...
3 min read
Claudia De la Cruz: 18 Jun 2025, 11:20:37
Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.
4 min read
Claudia De la Cruz: 8 May 2025, 15:07:25
Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...
4 min read
Claudia De la Cruz: 18 Mar 2025, 09:37:03
Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...
3 min read
Claudia De la Cruz: 19 Dec 2024, 12:26:41
Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...
