Claudia De la Cruz

With over 15 years' experience both in-house and agency-side, Claudia is a digital marketing wizzard and a HubSpot expert. From strategy development and planning through to measurement and data analysis, Claudia is the go to to get your marketing engine running.

3 min read

How to Measure the Success of Multi-Channel Campaigns in Recruitment

Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media, paid ads, or job boards, a coordinated approach allows agencies to reach the right audiences at the...

Read More

4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

Read More

4 min read

Unlocking the Hidden Value in Your Recruitment CRM by Managing Data Effectively

Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....

Read More

4 min read

From Leads to Clients: How Marketing Drives Sales Enablement for Recruiters

In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...

Read More

7 min read

The Complete Checklist for a Successful HubSpot Portal Audit

I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...

Read More

6 min read

7 Ways Recruitment Marketers Can Benefit From HubSpot

As recruitment agencies seek innovative ways to enhance their marketing strategies and stand out in a crowded market, technology plays a pivotal...

Read More
People drinking coffee

2 min read

7 Reasons Your Business Needs a Digital Marketing Audit

Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...

Read More

2 min read

Maximising Growth: The Benefits of Working with a HubSpot Solutions Partner

Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...

Read More

6 min read

The Impact of AI on Marketing Teams: Evolving Roles and Skills

As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face...

Read More

7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...

Read More