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Claudia De la Cruz: 18-Jun-2025 11:20:37
Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.
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Claudia De la Cruz: 08-May-2025 15:07:25
Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...
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Claudia De la Cruz: 18-Mar-2025 09:37:03
Recruitment businesses often find themselves in a reactive position, waiting for companies to advertise vacancies before reaching out. But what if...
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Claudia De la Cruz: 19-Dec-2024 12:26:41
Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...
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Claudia De la Cruz: 29-Oct-2024 15:19:22
Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....
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Claudia De la Cruz: 17-Sep-2024 16:19:01
Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....
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Claudia De la Cruz: 10-Jul-2024 10:39:39
In a competitive industry such as recruitment, aligning marketing efforts with sales enablement is critical for growth. Sales enablement involves...
7 min read
Claudia De la Cruz: 21-May-2024 17:06:37
I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...
6 min read
Claudia De la Cruz: 16-May-2024 14:42:46
As recruitment agencies seek innovative ways to enhance their marketing strategies and stand out in a crowded market, technology plays a pivotal...
2 min read
Claudia De la Cruz: 05-Apr-2024 13:41:07
Digital marketing is constantly evolving and it can be challenging to keep up. Strategies that delivered exceptional results yesterday might not...
