Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

Man behind camera on tripod

4 min read

4 Reasons Why Video is Key for Your Recruitment Marketing Strategy

For the recruitment marketers out there who have been utilising video as part of their digital strategies for a few years now, you may look back on some of your 2018 videos and cringe. We get it.

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Woman sat at dest with laptop

2 min read

You are still not investing in Marketing?

The great rehire of 2021 is in full effect, and recruitment businesses are operating at maximum capacity as they navigate a highly candidate-driven...

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4 min read

4 Things To Do Before Hiring a Marketer for Your Recruitment Business

While marketing has always existed in recruitment, a strategic approach to it is far from the norm. But, thankfully, this is changing.

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2 min read

How Company Culture Fuels a Candidate-Driven Market

In our lives, we hope to surround ourselves with the best people who have the biggest positive impact on our lives.

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4 min read

How Mature is Your Marketing Function?

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...

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4 min read

Feed Your Business Back to Life - The Importance of a 'Healthy' Brand

‘This is your captain speaking, prepare for landing’ - a short sentence which usually packs a positive punch. It’s no secret that the majority of us...

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11 min read

5 B2B Recruitment Marketing Investments Guaranteed to Enable Sales

Marketing investments for recruitment businesses should be based on the impact it will have on your sales, and how much it will help increase brand...

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Jo Perrotta

3 min read

4 Lessons From 4 Years of Marmalade Marketing

There was a time when you would celebrate a business anniversary with an old-fashioned knees-up and a toast to the next year, but, let’s face it,...

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3 min read

Are We Headed For An Attention Recession?

What caught your attention to read today’s blog? Was it a quippy social media post, the flash of an animation, or a link sent to you by a friend?...

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3 min read

Are You A Victim of the Attention Economy?

Ahh, clickbait - an avid scroller’s arch nemesis, and a ploy to keep you pursuing your feed. No, LinkedIn isn’t closing your account, but the power...

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