Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

Recruitment marketing Salary Survey on Laptop

2 min read

Introducing the World's First Recruitment Marketing Salary Report

Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.

Read More
Man sat outside on laptop

3 min read

Marketing automation: what recruiters need to know for demand generation in 2023

Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...

Read More
The three wise men stood in a barn

4 min read

Three Wise Women: A Tale of Recruitment Marketing Truths

In a twist on the traditional Christmas tale, we bring to you the gift of truth from Three Wise Women this festive season. Truths that will enable...

Read More
Man smiling sat at meeting table with laptop

4 min read

The Trust Economy & Digital First

Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...

Read More
Man sat at desk looking at tablet.

3 min read

6 Ways to Leverage LinkedIn For Your Recruitment Brand

Recruiters have utilised LinkedIn as a tool since it was officially launched way back in 2003. Nowadays, the platform is so much more than a place...

Read More
Four people sat around a desk smiling

6 min read

5 Marketing Channels that Recruitment Companies need to Prioritise in 2022

The recruitment sector is booming on a global scale, and whilst many businesses are making hay whilst the sun shines, with great success comes great...

Read More
Woman stood at desk looking at laptop

3 min read

Who Do You Think You're Talking To?

I remember my mum asking me this question (or the more formal: "Don't take that tone with me, young lady!") when I was a child. I hadn’t said...

Read More
Man behind camera on tripod

4 min read

4 Reasons Why Video is Key for Your Recruitment Marketing Strategy

For the recruitment marketers out there who have been utilising video as part of their digital strategies for a few years now, you may look back on...

Read More
Woman sat at dest with laptop

2 min read

You are still not investing in Marketing?

The great rehire of 2021 is in full effect, and recruitment businesses are operating at maximum capacity as they navigate a highly candidate-driven...

Read More
Woman and man sat in meeting room

4 min read

4 Things To Do Before Hiring a Marketer for Your Recruitment Business

While marketing has always existed in recruitment, a strategic approach to it is far from the norm. But, thankfully, this is changing.

Read More