Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

Empty office covered in cobwebs

5 min read

CHATGPT: The End Of The Recruitment Marketing World As We know It?

Picture of Jo Perrotta Jo Perrotta: 20-Mar-2023 14:15:48

I don’t know about anyone else, but chatter around ChatGPT has dominated my LinkedIn feed for months. From here’s-one-I-made-earlier examples of the tech’s writing prowess to heated debates regarding its inevitable role in our lives, there’s...

Marketing Strategy
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Woman sat on sofa using laptop

2 min read

Why Employee Value Proposition should matter to you

Picture of Jo Perrotta Jo Perrotta: 02-Mar-2023 17:13:24

They say that you never get a second chance to make a first impression, and when it comes to recruiting top talent to grow your recruitment...

EVP
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Recruitment marketing Salary Survey on Laptop

2 min read

Introducing the World's First Recruitment Marketing Salary Report

Picture of Jo Perrotta Jo Perrotta: 31-Jan-2023 13:56:00

Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.

Marketing Strategy Recruitment Marketing
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Man sat outside on laptop

3 min read

Marketing automation: what recruiters need to know for demand generation in 2023

Picture of Jo Perrotta Jo Perrotta: 22-Dec-2022 16:37:00

Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...

Marketing Technology
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The three wise men stood in a barn

4 min read

Three Wise Women: A Tale of Recruitment Marketing Truths

Picture of Jo Perrotta Jo Perrotta: 09-Dec-2022 13:44:56

In a twist on the traditional Christmas tale, we bring to you the gift of truth from Three Wise Women this festive season. Truths that will enable...

Recruitment Marketing
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Man smiling sat at meeting table with laptop

4 min read

The Trust Economy & Digital First

Picture of Jo Perrotta Jo Perrotta: 24-Nov-2022 09:46:28

Trust is, and always has been, at the core of the economy; and with more than 5 billion people using the internet today, trust and a digital first...

Marketing Strategy Recruitment Marketing
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Man sat at desk looking at tablet.

3 min read

6 Ways to Leverage LinkedIn For Your Recruitment Brand

Picture of Jo Perrotta Jo Perrotta: 18-Aug-2022 12:14:51

Recruiters have utilised LinkedIn as a tool since it was officially launched way back in 2003. Nowadays, the platform is so much more than a place...

Recruitment Marketing Brand
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Four people sat around a desk smiling

6 min read

5 Marketing Channels that Recruitment Companies need to Prioritise in 2022

Picture of Jo Perrotta Jo Perrotta: 28-Jan-2022 16:42:23

The recruitment sector is booming on a global scale, and whilst many businesses are making hay whilst the sun shines, with great success comes great...

Recruitment Marketing
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Woman stood at desk looking at laptop

3 min read

Who Do You Think You're Talking To?

Picture of Jo Perrotta Jo Perrotta: 14-Dec-2021 17:00:59

I remember my mum asking me this question (or the more formal: "Don't take that tone with me, young lady!") when I was a child. I hadn’t said...

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Man behind camera on tripod

4 min read

4 Reasons Why Video is Key for Your Recruitment Marketing Strategy

Picture of Jo Perrotta Jo Perrotta: 18-Nov-2021 14:41:24

For the recruitment marketers out there who have been utilising video as part of their digital strategies for a few years now, you may look back on...

Marketing Strategy
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