Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

2 min read

Three C's of Recruitment Marketing: Part Three

Jo Perrotta: 12-Jun-2024 12:11:21

Welcome back to our final blog in the series on the Three Cs of successful recruitment marketing. Having explored how to effectively connect with clients and candidates, we now turn our attention to the third C: Colleagues. In the fiercely...

Recruitment Marketing

2 min read

Three C's of Recruitment Marketing: Part Two

Jo Perrotta: 03-Jun-2024 10:41:32

Welcome back to our blog series on the Three Cs of successful recruitment marketing. After exploring effective strategies for engaging potential...

Recruitment Marketing

3 min read

Three Cs of Recruitment Marketing: Part One

Jo Perrotta: 17-May-2024 10:56:00

Welcome to our blog series on the Three Cs of successful recruitment marketing: Client, Candidate, and Colleague. In this series, we will explore how...

Recruitment Marketing

3 min read

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Jo Perrotta: 10-Apr-2024 10:50:34

Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data...

Recruitment Marketing

3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Jo Perrotta: 05-Jan-2024 09:41:53

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

Marketing Technology Brand

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Jo Perrotta: 23-Oct-2023 13:54:59

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

Jo Perrotta: 19-Oct-2023 11:55:00

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

Recruitment Marketing