Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

Coffee and a mobile phone

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field, even smaller businesses can present a polished brand online.

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5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

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Two men sat together recording a podcast

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.

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Mobile phone

4 min read

The Marketer's AI Toolkit: Promises, Pitfalls and the Unavoidable Human Touch

We’re more than halfway through a year where the news cycle has been dominated by AI, both as a topic and as the author, it seems.

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Man in suit at desk using laptop

3 min read

What's Stopping you from Measuring your Marketing Return On Investment?

You know that marketing can make you money but so far you have struggled to provide any meaningful MROI. Social media analytics are all well and good...

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Woman looking at phone

4 min read

MROI: Where Do You Start?

You’ve made the decision to start measuring MROI, you’ve overcome the blockers mentioned in our last blog but what’s next and how to get started with...

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Phone on beach with ChatGPT logo on screen

3 min read

Bans, Data Breaches and a Circuit Breaker: Why the ChatGPT Honeymoon is Over

The walls are closing in on ChatGPT. Or was that Wall Street? Less than six months after ChatGPT entered the scene and blew our primitive brains with...

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Empty office covered in cobwebs

5 min read

CHATGPT: The End Of The Recruitment Marketing World As We know It?

I don’t know about anyone else, but chatter around ChatGPT has dominated my LinkedIn feed for months. From here’s-one-I-made-earlier examples of the...

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Woman sat on sofa using laptop

2 min read

Why Employee Value Proposition should matter to you

They say that you never get a second chance to make a first impression, and when it comes to recruiting top talent to grow your recruitment...

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Recruitment marketing Salary Survey on Laptop

2 min read

Introducing the World's First Recruitment Marketing Salary Report

Recruitment marketing functions were once seen as the ‘colouring-in’ department that usually fixed things without thanks.

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