Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

How Do You Measure AI in Marketing?

Jo Perrotta: 23 Apr 2026, 08:41:01

AI may make marketing feel faster, but it is by no means a shortcut to better results.

3 min read

Perception vs. Reality: The Real Cost of AI

Jo Perrotta: 13 Apr 2026, 15:05:16

One of the easiest assumptions to make about AI is that it is cheap.

4 min read

False Confidence: The Hidden Risk of AI-Generated Expertise

Jo Perrotta: 4 Mar 2026, 15:22:39

There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.

3 min read

Ten Years In: What Building a Business Really Teaches You

Jo Perrotta: 18 Feb 2026, 11:05:13

This month, Marmalade Marketing turns ten.

5 min read

We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search

Jo Perrotta: 29 Jan 2026, 09:52:10

OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...

7 min read

From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)

Jo Perrotta: 3 Dec 2025, 11:00:00

For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...

5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

Jo Perrotta: 31 Oct 2025, 11:50:25

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...

3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

Jo Perrotta: 26 Sept 2025, 08:35:22

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

7 min read

AI, the Silver Bullet We've All Been Waiting For?

Jo Perrotta: 8 Aug 2025, 08:35:31

Well, not quite. But it could be one day...

7 min read

The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack

Jo Perrotta: 23 Jul 2025, 10:47:15

The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...

Prev 1 2 3 4 5 Next