Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

Part One: AI Is Gathering Pace, but How Will This Impact the Global Economy and Wider Workforce?

In the past 12 months, the rapid expansion of AI across various aspects of our lives, both personal and professional, has significantly influenced the way we live, work and do business. As we progress towards 2025 and beyond, AI will take on many...

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2 min read

Three C's of Recruitment Marketing: Part Three

Welcome back to our final blog in the series on the Three Cs of successful recruitment marketing. Having explored how to effectively connect with...

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2 min read

Three C's of Recruitment Marketing: Part Two

Welcome back to our blog series on the Three Cs of successful recruitment marketing. After exploring effective strategies for engaging potential...

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3 min read

Three Cs of Recruitment Marketing: Part One

Welcome to our blog series on the Three Cs of successful recruitment marketing: Client, Candidate, and Colleague. In this series, we will explore how...

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3 min read

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Shouty marketing might work for double-glazing sales, but recruitment marketing has adopted a softer approach over recent years. In the age of data...

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Man sat looking at computure screen

3 min read

Embracing AI in Recruitment Marketing: Training ChatGPT with Your Brand’s Voice

Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...

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Woman sat at computer smiling

4 min read

The Role of Marketing Automation in Demand Generation: Streamlining Processes

Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.

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Coffee and a mobile phone

1 min read

Unlock Recruitment Marketing Success with "The Art of Growing Your Business Through Marketing"

In the recruitment industry, standing out from the crowd can be quite a challenge. With an abundance of digital tools that level the playing field,...

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5 min read

Aligning Sales and Marketing with ABM: A Winning Partnership

Aligning sales and marketing functions successfully may feel like a unicorn achievement for some managers.

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Two men sat together recording a podcast

4 min read

Demand Generation Marketing vs. Lead Generation Marketing: What's It All About?

Understanding the nuances between different marketing strategies is crucial for growing your business effectively.

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