Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs

Marmalade Marketing MD Jo Perotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides procurement software, and Rana Harvey, founder and MD of online homeware retailer Monster Group are...

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3 min read

Reclaiming Your Voice: Brand Storytelling in the Age of AI

In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...

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7 min read

AI Joyriding - A Wake-Up Call to Set Guardrails Before Hitting Scale

We all know that the AI revolution has well and truly arrived. From ChatGPT writing emails in seconds to Canva’s Magic Studio creating social content...

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3 min read

AI, Data and the Path to Smarter Business Decisions: What We Learned from the Experts

If you're a business leader wondering how to make AI and data work for your business, not against it, then this recap’s for you. Last week's webinar...

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6 min read

AI Overwhelm and How to Tackle it in Recruitment Marketing

It’s all too easy - in the current climate - to become laser-focused on supercharging your business using the power of AI. This is likely with a view...

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3 min read

Marmalade Marketing’s Top 25 AI Business Megatrends for 2025

Our guide to the top 25 AI recruitment marketing megatrends for your business in 2025 outlined what’s in store for our amazing industry and all that...

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6 min read

25 AI Recruitment Marketing Trends for 2025: How Your Business Can Take Advantage

Marmalade Marketing’s 25 AI Recruitment Marketing Megatrends for 2025:

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3 min read

Welcome to Marmalade Marketing’s 25 AI Recruitment Megatrends for 2025

We unveil our brand spanking new guide: Welcome to Marmalade Marketing’s 25 AI Recruitment Megatrends for 2025 At Marmalade Marketing, we were happy...

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7 min read

The Future Sounds Promising: How Sonic Identity Can Empower Your Brand’s Diversity and Inclusivity Efforts

In our last article, we talked about how brands are increasingly using sound - by adopting a sonic identity - to forge a unique voice and footprint....

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4 min read

Turn Up the Volume on Your Business: Sonic Identity and the Power of Your Brand Voice

It's widely known that brands have long relied on and harnessed visual aids to help boost their reputations and connect with their audiences on a...

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