Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

5 min read

We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search

Jo Perrotta: 29-Jan-2026 09:52:10

OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every transformative platform eventually reaches the same crossroads: how to turn progress into pounds.

7 min read

From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)

Jo Perrotta: 03-Dec-2025 11:00:00

For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...

5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

Jo Perrotta: 31-Oct-2025 11:50:25

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...

3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

Jo Perrotta: 26-Sep-2025 08:35:22

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

7 min read

AI, the Silver Bullet We've All Been Waiting For?

Jo Perrotta: 08-Aug-2025 08:35:31

Well, not quite. But it could be one day...

7 min read

The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack

Jo Perrotta: 23-Jul-2025 10:47:15

The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...

4 min read

How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs

Jo Perrotta: 27-Jun-2025 13:19:54

Marmalade Marketing MD Jo Perrotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...

3 min read

Reclaiming Your Voice: Brand Storytelling in the Age of AI

Jo Perrotta: 30-May-2025 11:55:45

In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...

7 min read

AI Joyriding - A Wake-Up Call to Set Guardrails Before Hitting Scale

Jo Perrotta: 23-Apr-2025 17:01:45

We all know that the AI revolution has well and truly arrived. From ChatGPT writing emails in seconds to Canva’s Magic Studio creating social content...

3 min read

AI, Data and the Path to Smarter Business Decisions: What We Learned from the Experts

Jo Perrotta: 09-Apr-2025 10:20:01

If you're a business leader wondering how to make AI and data work for your business, not against it, then this recap’s for you. Last week's webinar...

Marketing Technology AI

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