Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

False Confidence: The Hidden Risk of AI-Generated Expertise

There is a quiet risk emerging in businesses that are embracing AI with enthusiasm and speed. The evolution of AI Joyriding you could say.

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3 min read

Ten Years In: What Building a Business Really Teaches You

This month, Marmalade Marketing turns ten.

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5 min read

We Guess the Free Ride Is Over…ChatGPT Just Launched Paid Search

OpenAI's move to monetise ChatGPT search marks a turning point like we've seen before. From Reed's job boards to LinkedIn's premium features, every...

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7 min read

From SEO to GEO: How AI Is Rewriting Recruitment Marketing (With a Reality Check on Content Quality)

For years, recruitment marketers have lived a life of one rule: optimise for Google, rank for the exact keywords and take a good look at traffic. In...

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5 min read

The AI Maturity Model and Hype Cycle: The Definitive 8-Step AI Implementation Strategy

AI is rising to the fore and most certainly finding its momentum in 2025, as we can observe from Prime Minister Keir Starmer’s strong commitment to...

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3 min read

AI Joyriding: The Pros, Cons and Guardrails We Need

The AI revolution isn’t just coming, it’s here. Tools like ChatGPT and Canva’s Magic Studio have moved from novelty to necessity in record time. The...

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7 min read

AI, the Silver Bullet We've All Been Waiting For?

Well, not quite. But it could be one day...

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7 min read

The Gold Rush: Why 'Verified Golden Source Data' Is a Must-Have Component of Your Tech Stack

The future of AI is doomed without verified golden source data, because it offers a beacon of light as a single, trusted source of information within...

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4 min read

How a Cohesive Nationwide AI Policy Can Unlock Massive Growth Potential for Thousands of UK SMEs

Marmalade Marketing MD Jo Perrotta, alongside Kavita Cooper, founder and chief executive of Reading-based Novo-K and Buying Station, which provides...

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3 min read

Reclaiming Your Voice: Brand Storytelling in the Age of AI

In an era where AI can churn out seemingly endless streams of content in seconds, a surprising trend is emerging. Companies are starting to scale it...

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