Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

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2 min read

How Company Culture Fuels a Candidate-Driven Market

In our lives, we hope to surround ourselves with the best people who have the biggest positive impact on our lives.

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4 min read

How Mature is Your Marketing Function?

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...

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4 min read

Feed Your Business Back to Life - The Importance of a 'Healthy' Brand

‘This is your captain speaking, prepare for landing’ - a short sentence which usually packs a positive punch. It’s no secret that the majority of us...

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11 min read

5 B2B Recruitment Marketing Investments Guaranteed to Enable Sales

Marketing investments for recruitment businesses should be based on the impact it will have on your sales, and how much it will help increase brand...

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Jo Perrotta

3 min read

4 Lessons From 4 Years of Marmalade Marketing

There was a time when you would celebrate a business anniversary with an old-fashioned knees-up and a toast to the next year, but, let’s face it,...

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3 min read

Are We Headed For An Attention Recession?

What caught your attention to read today’s blog? Was it a quippy social media post, the flash of an animation, or a link sent to you by a friend?...

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3 min read

Are You A Victim of the Attention Economy?

Ahh, clickbait - an avid scroller’s arch nemesis, and a ploy to keep you pursuing your feed. No, LinkedIn isn’t closing your account, but the power...

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Woman sat at computer

2 min read

Is Recruitment Tech Stacked Against Marketing?

You might have even reduced investment in your marketing function during the pandemic in favour of keeping your sales team intact. We get that. You...

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4 min read

Stop Suffering From FOMO (Fear of Marketing Output)

When it comes to ‘FOMO’, people typically think of the pangs of regret associated with staying at home instead of heading out with friends, going to...

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man sat at desk using laptop

2 min read

Curate and Create: Content for Quick Wins

We’re die-hard champions of content here at Marmalade Marketing. Not only is content vital in increasing brand awareness, and keeping in touch with...

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