4 min read
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Jo Perrotta: 13-Oct-2021 09:33:59
While marketing has always existed in recruitment, a strategic approach to it is far from the norm. But, thankfully, this is changing.
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Jo Perrotta: 23-Sep-2021 16:13:00
In our lives, we hope to surround ourselves with the best people who have the biggest positive impact on our lives.
4 min read
Jo Perrotta: 01-Jun-2021 16:14:00
The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...
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Jo Perrotta: 19-Feb-2021 10:30:15
‘This is your captain speaking, prepare for landing’ - a short sentence which usually packs a positive punch. It’s no secret that the majority of us...
11 min read
Jo Perrotta: 10-Feb-2021 09:56:15
Marketing investments for recruitment businesses should be based on the impact it will have on your sales, and how much it will help increase brand...
3 min read
Jo Perrotta: 04-Feb-2021 12:03:39
There was a time when you would celebrate a business anniversary with an old-fashioned knees-up and a toast to the next year, but, let’s face it,...
3 min read
Jo Perrotta: 11-Nov-2020 09:18:46
What caught your attention to read today’s blog? Was it a quippy social media post, the flash of an animation, or a link sent to you by a friend?...
3 min read
Jo Perrotta: 13-Oct-2020 09:57:39
Ahh, clickbait - an avid scroller’s arch nemesis, and a ploy to keep you pursuing your feed. No, LinkedIn isn’t closing your account, but the power...
2 min read
Jo Perrotta: 11-Sep-2020 14:52:32
You might have even reduced investment in your marketing function during the pandemic in favour of keeping your sales team intact. We get that. You...
4 min read
Jo Perrotta: 17-Jul-2020 15:19:10
When it comes to ‘FOMO’, people typically think of the pangs of regret associated with staying at home instead of heading out with friends, going to...
