Jo Perrotta

Creative powerhouse of Marmalade. An industry leading marketeer with 20 years of experience. A penchant for pushing the boundaries Jo’s industry expertise will revolutionise the way your brand is perceived in your market.

4 min read

How Mature is Your Marketing Function?

Jo Perrotta: 01-Jun-2021 16:14:00

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings? Looking at the past 16 months or so, the brands who are now thriving are the ones who put their brand...

Marketing Strategy

4 min read

Feed Your Business Back to Life - The Importance of a 'Healthy' Brand

Jo Perrotta: 19-Feb-2021 10:30:15

‘This is your captain speaking, prepare for landing’ - a short sentence which usually packs a positive punch. It’s no secret that the majority of us...

Brand

11 min read

5 B2B Recruitment Marketing Investments Guaranteed to Enable Sales

Jo Perrotta: 10-Feb-2021 09:56:15

Marketing investments for recruitment businesses should be based on the impact it will have on your sales, and how much it will help increase brand...

Recruitment Marketing

3 min read

4 Lessons From 4 Years of Marmalade Marketing

Jo Perrotta: 04-Feb-2021 12:03:39

There was a time when you would celebrate a business anniversary with an old-fashioned knees-up and a toast to the next year, but, let’s face it,...

3 min read

Are We Headed For An Attention Recession?

Jo Perrotta: 11-Nov-2020 09:18:46

What caught your attention to read today’s blog? Was it a quippy social media post, the flash of an animation, or a link sent to you by a friend?...

Marketing Strategy

3 min read

Are You A Victim of the Attention Economy?

Jo Perrotta: 13-Oct-2020 09:57:39

Ahh, clickbait - an avid scroller’s arch nemesis, and a ploy to keep you pursuing your feed. No, LinkedIn isn’t closing your account, but the power...

Marketing Strategy

2 min read

Is Recruitment Tech Stacked Against Marketing?

Jo Perrotta: 11-Sep-2020 14:52:32

You might have even reduced investment in your marketing function during the pandemic in favour of keeping your sales team intact. We get that. You...

Marketing Technology

4 min read

Stop Suffering From FOMO (Fear of Marketing Output)

Jo Perrotta: 17-Jul-2020 15:19:10

When it comes to ‘FOMO’, people typically think of the pangs of regret associated with staying at home instead of heading out with friends, going to...

Marketing Strategy

2 min read

Curate and Create: Content for Quick Wins

Jo Perrotta: 03-Jul-2020 15:41:14

We’re die-hard champions of content here at Marmalade Marketing. Not only is content vital in increasing brand awareness, and keeping in touch with...

Content Marketing Strategy

3 min read

Don't Tell Tales, Tell Stories: The Power of Positive Messaging

Jo Perrotta: 19-Jun-2020 14:29:38

If someone said the word ‘Coronavirus’ to you a year ago, you may have been excused for thinking it was a phrase used to describe a bad hangover...

Marketing Strategy

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Jo Perrotta

How Mature is Your Marketing Function?

Feed Your Business Back to Life - The Importance of a 'Healthy' Brand

5 B2B Recruitment Marketing Investments Guaranteed to Enable Sales

4 Lessons From 4 Years of Marmalade Marketing

Are We Headed For An Attention Recession?

Are You A Victim of the Attention Economy?

Is Recruitment Tech Stacked Against Marketing?

Stop Suffering From FOMO (Fear of Marketing Output)

Curate and Create: Content for Quick Wins

Don't Tell Tales, Tell Stories: The Power of Positive Messaging

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