Claudia De la Cruz

With over 15 years' experience both in-house and agency-side, Claudia is a digital marketing wizzard and a HubSpot expert. From strategy development and planning through to measurement and data analysis, Claudia is the go to to get your marketing engine running.

7 min read

Why Marketing and Sales Alignment Fails and How to Fix It

Picture of Claudia De la Cruz Claudia De la Cruz: 13-Nov-2023 11:31:22

The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an improved customer experience. This alignment ensures that the efforts of both departments are...

Marketing Strategy Marketing Technology
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Man with laptop and coffee

5 min read

Key Considerations for Selecting a Marketing Automation Platform

Picture of Claudia De la Cruz Claudia De la Cruz: 21-Sep-2023 11:55:54

When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.

Marketing Technology
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Man in coffee shop looking at phone

4 min read

Recruitment Marketing ROI vs Measuring Marketing ROI

Picture of Claudia De la Cruz Claudia De la Cruz: 18-May-2022 16:55:41

“If you can't measure it, you can't manage it.” - Peter Drucker Every CEO, MD and Director wants to know what they are getting from their investment...

Marketing Strategy Recruitment Marketing
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