Claudia De la Cruz

With over 15 years' experience both in-house and agency-side, Claudia is a digital marketing wizzard and a HubSpot expert. From strategy development and planning through to measurement and data analysis, Claudia is the go to to get your marketing engine running.

8 min read

Everything You Need to Know About CRM Data Enrichment

Claudia De la Cruz: 22 Sept 2026, 14:38:39

What Is CRM Data Enrichment? CRM data enrichment is the process of filling gaps in your existing contact and company records with additional data points. Those data points might include job titles, company size, industry classification,...

B2B CRM

5 min read

Why Most B2B Businesses Don’t Need More Leads - They Need a Cleaner CRM

Claudia De la Cruz: 22 Sept 2026, 14:34:41

You can generate more leads, publish more content and spend more on campaigns, but if your CRM is messy, your marketing will still struggle to do its...

B2B CRM

11 min read

How to Implement a CRM for B2B SMEs

Claudia De la Cruz: 22 Sept 2026, 09:02:10

Why Most SME CRM Implementations Go Wrong Having worked with b2b businesses for over 15 years, I've seen the same CRM implementation mistakes play...

B2B CRM

5 min read

Building a B2B Segmentation Strategy for CRM Success

Claudia De la Cruz: 21 Jul 2026, 11:27:57

Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either...

Marketing Technology B2B CRM

12 min read

How to Prove Recruitment Marketing ROI in 2026

Claudia De la Cruz: 2 Jul 2026, 11:30:00

Having worked with recruitment businesses for the best part of two decades, I can't begin to count how many times I've had the same conversation with...

Marketing Strategy Recruitment Marketing

5 min read

Getting Started with Workflow Automation in Your CRM

Claudia De la Cruz: 12 Jun 2026, 15:15:46

Most B2B businesses hold valuable client and prospect data in their CRM, but few are using it to drive consistent, targeted outreach, that's where...

Marketing Technology

10 min read

10 Recruitment Automation Dashboards That Prove ROI

Claudia De la Cruz: 5 Jun 2026, 13:21:03

You're running campaigns, nurturing candidates, and chasing clients, but can you actually prove what's working? For most recruitment agencies, the...

Recruitment Marketing

3 min read

Fixing CRM Chaos in Recruitment Agencies

Claudia De la Cruz: 12 May 2026, 13:49:32

A practical guide to cleaning up CRM chaos in recruitment agencies and turning it into a growth asset.

Recruitment Marketing CRM

4 min read

How Recruitment Agencies Can Win More Clients with Account-Based Marketing

Claudia De la Cruz: 15 Aug 2025, 08:35:25

Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...

Marketing Strategy Recruitment Marketing

3 min read

How to Monetise Your Recruitment CRM: Turn Dormant Data into Active Revenue

Claudia De la Cruz: 18 Jun 2025, 11:20:37

Most recruitment agencies are sitting on a goldmine of data but aren’t extracting any real value from it.

Marketing Technology

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