Claudia De la Cruz

With over 15 years' experience both in-house and agency-side, Claudia is a digital marketing wizzard and a HubSpot expert. From strategy development and planning through to measurement and data analysis, Claudia is the go to to get your marketing engine running.

5 min read

Fractional Marketing Team vs Agency Retainer: B2B Support

Claudia De la Cruz: 16 Oct 2026, 12:04:04

Choosing marketing support by its label is a poor way to solve a capacity problem. “Fractional” sounds flexible. “Retainer” sounds predictable. Neither tells you who will do the work, how much time you’ll get or what happens when next month’s...

B2B

6 min read

How to Build Client Acquisition Beyond Referrals in 7 Steps

Claudia De la Cruz: 16 Oct 2026, 11:43:09

Depending on referrals alone leaves your recruitment agency's pipeline tied to introductions you can't schedule. Referrals can bring valuable...

Marketing Strategy Recruitment Marketing

8 min read

HubSpot Implementation for Small B2B Businesses

Claudia De la Cruz: 8 Oct 2026, 16:06:51

A lot of small B2B businesses buy HubSpot expecting it to fix their marketing and sales problems on arrival. It won't. Buying the platform is the...

Marketing Technology B2B

10 min read

Recruitment Marketing ROI: How to Measure What Matters

Claudia De la Cruz: 8 Oct 2026, 16:04:35

A lot of recruitment businesses say they measure marketing. What they actually measure is activity: social posts published, emails sent, blog views...

Recruitment Marketing

8 min read

Everything You Need to Know About CRM Data Enrichment

Claudia De la Cruz: 22 Sept 2026, 14:38:39

What Is CRM Data Enrichment? CRM data enrichment is the process of filling gaps in your existing contact and company records with additional data...

B2B CRM

5 min read

Why Most B2B Businesses Don’t Need More Leads - They Need a Cleaner CRM

Claudia De la Cruz: 22 Sept 2026, 14:34:41

You can generate more leads, publish more content and spend more on campaigns, but if your CRM is messy, your marketing will still struggle to do its...

B2B CRM

11 min read

How to Implement a CRM for B2B SMEs

Claudia De la Cruz: 22 Sept 2026, 09:02:10

Why Most SME CRM Implementations Go Wrong Having worked with b2b businesses for over 15 years, I've seen the same CRM implementation mistakes play...

B2B CRM

5 min read

Building a B2B Segmentation Strategy for CRM Success

Claudia De la Cruz: 21 Jul 2026, 11:27:57

Most B2B businesses hold valuable client and prospect data in their CRM, but struggle to use it for targeted campaigns because segmentation is either...

Marketing Technology B2B CRM

12 min read

How to Prove Recruitment Marketing ROI in 2026

Claudia De la Cruz: 2 Jul 2026, 11:30:00

Having worked with recruitment businesses for the best part of two decades, I can't begin to count how many times I've had the same conversation with...

Marketing Strategy Recruitment Marketing

5 min read

Getting Started with Workflow Automation in Your CRM

Claudia De la Cruz: 12 Jun 2026, 15:15:46

Most B2B businesses hold valuable client and prospect data in their CRM, but few are using it to drive consistent, targeted outreach, that's where...

Marketing Technology

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