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B2B (3)

Man sat looking at laptop

4 min read

How Mature is Your Marketing Function?

Picture of Jo Perrotta Jo Perrotta: 1 Jun 2021, 16:14:00

The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...

Marketing Strategy B2B
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Man sat at computer looking at phone

3 min read

Don't Tell Tales, Tell Stories: The Power of Positive Messaging

Picture of Jo Perrotta Jo Perrotta: 19 Jun 2020, 14:29:38

If someone said the word ‘Coronavirus’ to you a year ago, you may have been excused for thinking it was a phrase used to describe a bad hangover...

Marketing Strategy B2B
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