10 min read
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Jo Perrotta: 20 Oct 2026, 16:03:14
A B2B marketing retainer is an ongoing agreement where a business pays a marketing agency a regular monthly fee for an agreed level of strategic and...
5 min read
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Claudia De la Cruz: 16 Oct 2026, 12:04:04
Choosing marketing support by its label is a poor way to solve a capacity problem. “Fractional” sounds flexible. “Retainer” sounds predictable....
8 min read
Claudia De la Cruz: 8 Oct 2026, 16:06:51
A lot of small B2B businesses buy HubSpot expecting it to fix their marketing and sales problems on arrival. It won't. Buying the platform is the...
9 min read
Paul Rawson: 1 Oct 2026, 10:56:08
B2B marketing has more data available than ever, but the battle to prove ROI is necessarily easier as a result.
8 min read
Claudia De la Cruz: 22 Sept 2026, 14:38:39
What Is CRM Data Enrichment? CRM data enrichment is the process of filling gaps in your existing contact and company records with additional data...
10 min read
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Leah Brotherton: 22 Sept 2026, 14:37:00
What campaign effectiveness really means in 2026 Campaign effectiveness is the ability of your marketing activity to create measurable commercial...
5 min read
Claudia De la Cruz: 22 Sept 2026, 14:34:41
You can generate more leads, publish more content and spend more on campaigns, but if your CRM is messy, your marketing will still struggle to do its...
11 min read
Claudia De la Cruz: 22 Sept 2026, 09:02:10
Why Most SME CRM Implementations Go Wrong Having worked with b2b businesses for over 15 years, I've seen the same CRM implementation mistakes play...
5 min read
Nina Lawman: 18 Sept 2026, 13:32:34
Writing a marketing to-do list on a Monday morning takes a particular kind of optimism.
6 min read
Jo Perrotta: 30 Jul 2026, 11:31:21
I know we’ve all spent years drawing funnels. If you’re in marketing or sales, top of funnel, middle of the funnel and bottom of the funnel will have...
