5 min read
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Jo Perrotta: 2 Jul 2026, 13:01:49
Over the past two years, artificial intelligence has evolved from a technology trend into a boardroom discussion. Business owners, managing directors...
6 min read
Jo Perrotta: 26 Jun 2026, 11:51:42
Long before AI crept into boardrooms and business plans, I’d been loudly proclaiming to pretty much anyone who would listen that a logo is not a...
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7 min read
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Claudia De la Cruz: 21 May 2024, 17:06:37
I often speak to businesses where the Marketing leader has either inherited a HubSpot portal after joining the organisation or has had it running for...
2 min read
Claudia De la Cruz: 20 Mar 2024, 11:00:10
Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...
7 min read
Claudia De la Cruz: 13 Nov 2023, 11:31:22
The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...
4 min read
Jo Perrotta: 23 Oct 2023, 13:54:59
Don’t be scared off by the marketing buzzwords in this title! We’re here to tackle these topics and break them down for you.
5 min read
Claudia De la Cruz: 21 Sept 2023, 11:55:54
When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.
4 min read
Jo Perrotta: 1 Jun 2021, 16:14:00
The sun is shining (pass the ice lollies!), and recruitment businesses are making hay again. But, what does this mean when the pendulum swings?...
3 min read
Jo Perrotta: 19 Jun 2020, 14:29:38
If someone said the word ‘Coronavirus’ to you a year ago, you may have been excused for thinking it was a phrase used to describe a bad hangover...
