7 min read
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Claudia De la Cruz: 13 Nov 2023, 11:31:22
The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...
5 min read
Claudia De la Cruz: 21 Sept 2023, 11:55:54
When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.
3 min read
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Jo Perrotta: 22 Dec 2022, 16:37:00
Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...
2 min read
Jo Perrotta: 11 Sept 2020, 14:52:32
You might have even reduced investment in your marketing function during the pandemic in favour of keeping your sales team intact. We get that. You...
