2 min read
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Claudia De la Cruz: 20-Mar-2024 11:00:10
Businesses often find themselves managing the intricacies of customer relationship management (CRM) systems, inbound marketing strategies, and sales...
3 min read
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Jo Perrotta: 05-Jan-2024 09:41:53
Ask anyone and they’ll agree: 2023 was the year of Generative AI. We know it’s been around for a while but for most people, this year was when it...
6 min read
Claudia De la Cruz: 12-Dec-2023 14:23:20
As the end of the year fast approaches, it's only natural that many of us are thinking about the future and what it holds, particularly in the face...
7 min read
Claudia De la Cruz: 13-Nov-2023 11:31:22
The alignment between marketing and sales teams is essential. When marketing and sales work together, they can drive increased revenue and deliver an...
5 min read
Claudia De la Cruz: 21-Sep-2023 11:55:54
When it comes to choosing a marketing automation platform for your business, there are several factors that you need to consider.
3 min read
Jo Perrotta: 22-Dec-2022 16:37:00
Depending on where a potential candidate or client is at in their buyer journey - i.e. how close they are to becoming an active candidate or client -...
2 min read
Jo Perrotta: 11-Sep-2020 14:52:32
You might have even reduced investment in your marketing function during the pandemic in favour of keeping your sales team intact. We get that. You...
