The Marmalade Marketing Blog

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Recruitment Marketing (2)

3 min read

Why Productisation is Key to Recruitment Success in 2025

The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is...

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4 min read

How Recruitment Agencies Can Win More Clients with Account-Based Marketing

Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...

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4 min read

Transforming Your Candidate Pool into an Engaged Community

Traditional candidate pools have evolved into dynamic networks of engaged individuals, known as candidate communities. This progression reflects a...

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2 min read

How to Make Referral Programmes Your Secret Weapon

Let’s be real… recruitment isn’t just about plugging talent gaps, is it? A lot of it is about matchmaking. The kind that builds dream teams,...

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4 min read

Why Marketing Automation is Essential for Recruitment Agencies

Many recruitment leaders believe that marketing automation is complex, expensive, and only relevant to large-scale businesses. However, this couldn’t...

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4 min read

Common Pitfalls to Avoid When Getting Started with Recruitment Marketing Automation

Implementing marketing automation can significantly enhance efficiency, nurture relationships, and drive growth for your recruitment business....

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3 min read

The Salary Survey: A Powerful Tool for Recruitment Consultants to Drive New Business

As a recruitment consultant, you know the challenges of breaking through the noise and reaching decision-makers. It’s often difficult to get past the...

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4 min read

Unlocking the Hidden Value in Your Recruitment CRM by Managing Data Effectively

Many of the recruitment businesses I speak to, struggle with outdated or underutilised CRM data, leading to missed opportunities and inefficiencies....

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4 min read

How Recruitment Firms Can Thrive Under the AI Act… As Long as They Are Compliant

The EU's AI Act becomes law on August 1 which represents a momentous watergate moment for the tech landscape. The landmark legislation will have...

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6 min read

Part Two: The New Skills and Developments Emerging From AI and How the World of Work Can Leverage Them

Across the fast-paced technology landscape, AI is a force to be reckoned with, especially within the workplace. The rapid adoption of AI in various...

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