4 min read
Paul Rawson: 16-Jul-2026 13:24:12
Account research used to mean hours of manual digging through LinkedIn profiles and company websites. AI has turned that process into something far...
12 min read
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Claudia De la Cruz: 02-Jul-2026 11:30:00
Having worked with recruitment businesses for the best part of two decades, I can't begin to count how many times I've had the same conversation with...
13 min read
Paul Rawson: 29-Jun-2026 11:30:00
If you've been running a recruitment business for any length of time, you've probably had the same frustrating experience: you invest in marketing...
12 min read
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Leah Brotherton: 19-Jun-2026 13:09:51
Most recruitment agencies have a marketing problem they don't talk about openly. They're running campaigns, posting on LinkedIn, sending emails, but...
3 min read
Paul Rawson: 18-Sep-2025 12:10:35
The recruitment industry is set to experience a transformative shift with the increasing adoption of productisation. But what exactly is...
4 min read
Claudia De la Cruz: 15-Aug-2025 08:35:25
Understanding Account-Based Marketing in recruitment ABM is not just a buzzword; it's a strategic approach that aligns marketing and sales to focus...
4 min read
Leah Brotherton: 23-Dec-2024 16:10:03
As the festive season approaches, the team at Toast Towers are reflecting on the year and looking ahead to what will spark the most engagement and...
3 min read
Claudia De la Cruz: 19-Dec-2024 12:26:41
Recruitment businesses increasingly rely on multi-channel campaigns to engage candidates and clients. Whether through email marketing, social media,...
4 min read
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Jo Perrotta: 19-Nov-2024 14:11:02
It's widely known that brands have long relied on and harnessed visual aids to help boost their reputations and connect with their audiences on a...
3 min read
Nina Lawman: 12-Nov-2024 13:43:21
As we near 2025, LinkedIn has given us an impressive line-up of new features and updates over the past year, and if you’re serious about making the...
